week 10-11 Flashcards
management management
enumerate (4)
- managing the merchandise
planning process - buying merchandise
- retail pricing
- retail communication mix
Process by which a retailer offers the correct quantity of the right merchandise in the right place at the right time and meets the company’s financial goals.
merchandise management
- Sense market trends
is example of ________________
merchandise management
- Analyze sales data
is example of ______________
merchandise management
- Make appropriate adjustments ? in prices and inventory levels
is example of _________________
merchandise management
Types of Merchandise (2)
staple merchandise
fashion merchandise
- Predictable Demand
is example of ____________
staple merchandise
- History of Past Sales
is example of ___________
staple merchandise
- Relatively Accurate Forecasts
is example of __________
staple merchandise
- Unpredictable Demand
is example of ________________
fashion merchandise
- Limited Sales History
is example of ______________
fashion merchandise
- Difficult to Forecast Sales
is example of ______________
fashion merchandise
staple merchandise (3)
- Predictable Demand
- History of Past Sales
- Relatively Accurate Forecasts
fashion merchandise (3)
- Unpredictable Demand
- Limited Sales History
- Difficult to Forecast Sales
- Continuous demand over an extended time period
Staple Merchandise (BASIC)
- Limited number of new product introductions
Staple Merchandise (BASIC)
- Hosiery, basic casual apparel
Staple Merchandise (BASIC)
- Easy to forecast demand
Staple Merchandise (BASIC)
- Continuous replenishment
Staple Merchandise (BASIC)
- In demand for a relatively short period of time
fashion merchandise
- In demand for a relatively short period of time
fashion merchandise
- In demand for a relatively short period of time
fashion merchandise
Factors Affecting Sales Projections (2)
controllable
uncontrollable
Factors Affecting Sales Projections
- CONTROLLABLE (4)
- Promotions
- Store Locations
- Merchandise Placement
- Cannibalization
Factors Affecting Sales Projections
- UNCONTROLLABLE (4)
- Seasonality
- Weather
- Competitive Activity
- Product Availability
- Economic Conditions
BUYING ORGANIZATION (5)
MERCHANDISE GROUP
DEPARTMENT
CLASSIFICATION
CATEGORY
SKU
Managed by a general merchandise manager (GMM), senior VP
MERCHANDISE GROUP