Week 12 - Marketing Flashcards
1
Q
Factors that influence marketing strategy:
A
- suppliers
- company
- competitors
- marketing intermediaries
- consumers
2
Q
What are the 4 elements of the marketing mix?
A
- Product
- Price
- Place
- Promotion
3
Q
Pricing decisions can be based on:
A
Price competition: matches or beats the price of competitors
Non-price competition: focuses on distinctive features such as quality, service, product quality, packaging
4
Q
What are 4 aspects of promotion?
A
- Advertising
- Public relations
- Personal selling
- Sales
5
Q
What are the 2 aspects of place?
A
Distribution and Logistics
6
Q
3 aspects of customers?
A
Customer needs, wants, and demands
7
Q
3 reasons WHO is delivering a message matters
A
Perceived expertise, perceived trustworthiness, attractiveness and likability
8
Q
What matters about audience?
A
Personality, Age, Intelligence
9
Q
What are 4 factors that influence customers?
A
Cultural, social, personal, psychological
