Week 12: Health promotion & well-being Flashcards
What is health promotion?
Activities aimed at improving health and quality of life by addressing health determinants and preventing diseases.
Name the five action areas of the Ottawa Charter.
Build healthy public policy, create supportive environments, strengthen community action, develop personal skills, reorient health services.
What is the main focus of the behavior change approach?
Individual behavior modification through education and information.
What is the RE-AIM framework?
A framework for evaluating health interventions based on Reach, Effectiveness, Adoption, Implementation, and Maintenance.
What is healthism?
The overemphasis on individual responsibility for health, often ignoring broader social determinants.
What are the two main approaches to health promotion?
Behavior change approach and community development approach.
What are the five action areas of the Ottawa Charter?
Build healthy public policy, create supportive environments, strengthen community action, develop personal skills, reorient health services.
What is the main criticism of the behavior change approach?
It neglects socioeconomic determinants of health and focuses only on individuals.
How does the biomedical model influence early models of health promotion?
The biomedical model focuses on disease as a biological phenomenon; early models of health promotion, influenced by this, emphasized disease prevention through measures like hand-washing, targeting specific pathogens and individual risk factors.
Provide an example of a health promotion campaign utilizing the behavior change approach, and describe its strategy.
The TRUTH campaign exemplifies this by disseminating information about the deceptive practices of the tobacco industry to encourage youth to make independent choices about tobacco use. This informational approach aims to change cognitions about smoking.
What is the main objective of the community development approach to health promotion?
The community development approach seeks to improve health by addressing socio-economic and environmental determinants within a community, recognizing the interrelation between individual health and its social environment.
What is the purpose of evaluation in health promotion?
Evaluation assesses the changes brought about by a health promotion intervention and seeks to understand how and why it was successful. This also helps to determine if the intervention was effective, and helps determine best practices.
Define “healthism” and explain how it might negatively impact health promotion.
Healthism is an ideology that situates health and disease within the context of the individual, emphasizing personal responsibility for health. This ideology may contribute to social segregation, unintended stigma, or the medicalization of everyday life.
