Brainscape's Knowledge GenomeTM


Top Flashcards (Certified)
All Flashcards

Fashion and Society > Week 11 > Flashcards

Week 11 Flashcards

1
Q

can’t have a consumer society under communism or socialism, because consumer doesn’t have a choice in products

A

Consumer society: Capitalism

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Socialism and communism: command-based economies.

A

Consumer society: Capitalism

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

State decides resources, manufacturing, distribution

Capitalism yields a surplus of goods; surplus has to be managed through advertising to stimulate consumption.

A

Consumer society: Capitalism

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Advertising exists in two forms: Appealing to your desires or your fears

A

Consumer society: Capitalism

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Consumerism needs many people living in cities

A

Consumer society: Urbanism

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

In an urban society, there is a concentration of commercial spaces (downtown, shopping district etc) creates competition and stimulates consumption. Attracts people to shop

A

Consumer society: Urbanism

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

In the city, people are removed from the context of where their resources and manufacturing takes place

A

Consumer society: Urbanism

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Refers to the idea that people move around a lot in capitalist society; they move where the jobs and opportunities are.

A

Consumer society: Mobility

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Consumption becomes a symbol of one’s social status, but it also used in a society of strangers to indicate what social group you belong to

A

Consumer society: Mobility

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Less tied to traditional expectations of what or who you should be

A

Consumer society: Mobility

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

There is an opportunity to make new identities, ones that aren’t tied to a social structure

A

Consumer society: Mobility

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Also refers to people being socially mobile; using your consumption to change your status

A

Consumer society: Mobility

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

First challenge for advertising industry was to convince people to spend money on things, not convince longevity; promote self-gratification

A

Consumer society: Shift in value

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Prior to consumer culture, people felt guilty about consuming

A

Consumer society: Shift in value

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Everything exists on a transactional basis; all human relationships can be thought of as transactions; everything can be turned into a commodity

A

Consumer society: Shift in value

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Prior to the industrial revolution, fashion was limited to an exclusive few at the top

A

Changes in production

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Mass production makes it possible for everyone to consume; lowers the price, makes it possible for huge diversity of products, standard of living rises, makes possible for techniques that make normally expensive and exclusive items widely known/available

A

Changes in production

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

Shopping is transformed from a chore done by servants to enjoyable activity

A

Shopping as a social and leisure activity

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

Seeing is one source of information for the consumer

A

Shopping as a social and leisure activity

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

Department stores make it possible to see and be seen; ex anyone can visit chanel at department store vs chanel boutique

A

Shopping as a social and leisure activity

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

Advertising didn’t become a business until the 20th C

A

Rise of Advertising

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

Need for advertising is to manage the surplus of goods

A

Rise of Advertising

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

social implications:
Advertising as a form of social control
Tells us what is proper appearance, what the social standard is: dress, posture, behaviour
Advertising reproduces a consumer society

A

Rise of Advertising

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

Idea that people are disembedded from time and space; our experience of modernity is characterized by a series of dislocations and discontinuities that have removed us from any particular place aka hyper modernity

A

Disembeddedness Anthony Giddens 1990, 1991

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
No matter where you are, the experience is identical
Disembeddedness Anthony Giddens 1990, 1991
26
Disembedded by transnational corporations with uniform products and stores; consistency in appearance of stores, how food tastes etc
Disembeddedness Anthony Giddens 1990, 1991
27
Homogenized culture instead of ethnic, regional, and local cultures
Disembeddedness Anthony Giddens 1990, 1991
28
Social life consists of process in which remote interaction has become the primary feature of contemporary life
Time-space compression David Harvey 1989
29
Social systems that were previously unique have become connected and interdependent
Time-space compression David Harvey 1989
30
Spend more time with online entities/people that have no time or space rather than IRL beings
Time-space compression David Harvey 1989
31
Geographical and time zone distances are irrelevant
Time-space compression David Harvey 1989
32
New way of living not available to those before 21C; free form material constraints
Time-space compression David Harvey 1989
33
Impact on fashion industry: most interactions/consumption is online
Time-space compression David Harvey 1989
34
Goods are signs that are empty of any authentic meaning and consumption results in a loss of identity.
Passive consumption
35
The consumer is manipulated, controlled, a follower, homogenized
Passive consumption
36
Reductive theory; draws attention away from the source of the problem
Hypodermic syringe model (passive consumption)
37
Doesn’t take into account difference in viewers and environmental influence on message’s affect
Hypodermic syringe model (passive consumption)
38
Assumes people have no free will or moral compass
Hypodermic syringe model (passive consumption)
39
theory developed during 1930s: when cinema, first instance of mass media, was introduced
Hypodermic syringe model (passive consumption)
40
media has a short term effect but all audience members react in the same way, everyone passively receives messages, audience is manipulated
Hypodermic syringe model (passive consumption)
41
1960s: subliminal advertising, thought media was affecting people’s ethics
Hypodermic syringe model (passive consumption)
42
Backmasking: music groups had subliminal messages in the backtrack (if you played it backwards messages would be audible)
Hypodermic syringe model (passive consumption)
43
Crimes are explained by popular culture. Ex school shooters wore black trench coats, media decided students were emulating Matrix characters (copycat crimes)
Hypodermic syringe model (passive consumption)
44
Media= build up of ideological representations. Not just one message but many
Cultivation Theory (passive consumption) Gerbner and Gross 1976
45
Ideologies are reinforced by advertising and other media
Cultivation Theory (passive consumption) Gerbner and Gross 1976
46
Gives us a specific idea of who is beautiful, who is fashionable
Cultivation Theory (passive consumption) Gerbner and Gross 1976
47
Today, women condemn narrow ideologies of beauty, but we are participating/supporting it, we are the target group
Cultivation Theory (passive consumption) Gerbner and Gross 1976
48
Illusion of freedom of choice; everything actually comes from transnational corporation
Cultivation Theory (passive consumption) Gerbner and Gross 1976
49
Idea that we are products of the commodities that we purchase
Commodity Self (passive consumption) Ewen 1976
50
Our self is not influenced by media but constituted by the media messages
Commodity Self (passive consumption) Ewen 1976
51
goods are communication instruments, empower the individual.
Active consumption
52
act of consumption= communicates own meanings, consumer is engaged, thoughtful, in control, enhances individuality
Active consumption
53
``` Information from media moves in 2 stages: opinion leaders (influencers) who filter mass media messages pass on their interpretations of the content. ```
Two-step flow theory (Active consumption) Lazarsfeld, Berelson, Gaudet 1944
54
We aren’t directly affected by media but the interpretation of who we admire.
Two-step flow theory (Active consumption) Lazarsfeld, Berelson, Gaudet 1944
55
People choose their filters that control, how much, and what manner of affect media has on their lives
Two-step flow theory (Active consumption) Lazarsfeld, Berelson, Gaudet 1944
56
part of a larger system of situated culture
Two-step flow theory (Active consumption) Lazarsfeld, Berelson, Gaudet 1944
57
Brands are always trying to line up a group of influencers that can promote
Two-step flow theory (Active consumption) Lazarsfeld, Berelson, Gaudet 1944
58
Users take an active part in the communication process and are goal oriented; media is selected and chosen, because it aligns with users’ purposes and roles
Uses and gratifications theory (Active consumption) Blumer and Katz 1974
59
Actively seek out media sources that best meet their needs
Uses and gratifications theory (Active consumption) Blumer and Katz 1974
60
PIES: Personal identity (people use media as a form of personal expression to say something about their personality and beliefs).
Uses and gratifications theory (Active consumption) Blumer and Katz 1974
61
PIES: Information (people use media as a source of information to understand what’s happening in the world)
Uses and gratifications theory (Active consumption) Blumer and Katz 1974
62
PIES: Entertainment (people use media for fun, escape)
Uses and gratifications theory (Active consumption) Blumer and Katz 1974
63
PIES: Social integration (people use media as a form of belonging)
Uses and gratifications theory (Active consumption) Blumer and Katz 1974
64
Key player is audience; how the message is decoded and interpreted is up to the individual
Reception Theory (active consumption)
65
Messages can be: Accepted Negotiated Rejected
Reception Theory (active consumption)
66
Media has no power, its the individual who has power
Reception Theory (active consumption)
67
In a consumer society, possessions are central to sense of self; they make our present, past and future concrete.
Extended Self (Active consumption) Rusell W Belk, 1988
68
Sense of self exists in these objects.
Extended Self (Active consumption) Rusell W Belk, 1988
69
Goes beyond materialism; possessions provide a focus for attachment.
Extended Self (Active consumption) Rusell W Belk, 1988
70
Individual Level (personal possessions)
Extended Self (Active consumption) Rusell W Belk, 1988
71
Family Level (things in your home, the home itself, things that will be inherited)
Extended Self (Active consumption) Rusell W Belk, 1988
72
Community Level (feel ownership for things such as yard, sidewalk, conditions of safety in neighborhood)
Extended Self (Active consumption) Rusell W Belk, 1988
73
Group Level (social groups that you belong to such as a church, school, program that exist as a physical space)
Extended Self (Active consumption) Rusell W Belk, 1988
74
Western thought naturalizes these categories as polar opposites: Things are commodities/People are individuals People are commodities/Thing have “lives” and biographies
Commodity fetishism (Marx 1867)
75
Capitalism does the opposite to objects than what people do; people give meaning to objects, capitalism gives it monetary value
Commodity fetishism (Marx 1867)
76
A copy for which there is no original Ex Ralph Lauren’s RRL holiday catalog for 2014; digital image of ‘catalogue’ which does not exist; new clothing rendered and styled to appear old
Simulacrum (Baudrillard 1966)
77
Rise of the simulacrum a symptom of the crisis of the real that exists in contemporary society
Simulacrum (Baudrillard 1966)
78
We live in a society where this is more and more information and less meaning
Simulacrum (Baudrillard 1966)
79
First environmental movement looked at conservation (preservation of wilderness). In the 1960s, environmentalism became relevant again (Rachel Carson).
Environmentalism
80
looks at the environment as a social problem.
Environmental sociology
81
Anthropocentric (our relationship to the environment is one of dominance)
Environmental sociology
82
Sustainability (human needs can be met by means of balance)
Environmental sociology
83
eco-centric (radical position where the environment has a spiritual value and we have a duty to protect it; we are not above or equal to environment, we are part of it)
Environmental sociology
84
Progress in this paradigm is unlimited, problems are solvable through technology, the market is self-correcting, no need to curve consumption or to change our lifestyle
Human Exceptionalism Paradigm (HEP)
85
Works with modernization theory
Human Exceptionalism Paradigm (HEP)
86
Changes nature affect human culture and relationships
New Ecological Paradigm (NEP) Riley Dunlap and William R Catton 1978
87
We are dependent on our environment
New Ecological Paradigm (NEP) Riley Dunlap and William R Catton 1978
88
We can reach a point of no return
New Ecological Paradigm (NEP) Riley Dunlap and William R Catton 1978
89
Humans are part of the ecological system; capitalism is at odds with nature
New Ecological Paradigm (NEP) Riley Dunlap and William R Catton 1978
90
Strategies to mitigate capitalism: triple bottom line or 3 P’s: people, planet, and profit
New Ecological Paradigm (NEP) Riley Dunlap and William R Catton 1978
91
ex H&M’s “close the loop” program
Recycling
92
Appeal to consumers that are concerned about ethical production and issues of sustainability
Ethical production and LOHAS
93
Emphasis on corporate responsibility
Ethical production and LOHAS
94
Communicate process and initiatives to produce eco friendly products; virtue of sustainability
Ethical production and LOHAS

Fashion and Society (5 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions