Week 10 - Food Supply: Retailer, Advertising, Marketing and Consumption

Question 1

Australia Food and Grocery Council (AFGC) priorities include - 2 things

Answer 1

labelling and industry codes

Question 2

What is the duopoly?

Answer 2

Coles and Woolworths epidemic (major retailers)

Question 3

Advantages of supermarkets (duopoly)

Answer 3

Capacity to purchase large quantities of food
products

House brands/private labels

Shopping on-line eg Coles online

24 hour shopping

Question 4

Disadvantages of the duopoly

Answer 4

Erodes community infrastructure and foundation
because independent stores are the life blood of the
rural and regional communities

small businesses are family run so their profit is affected

Question 5

What are the forces driving the increase in
variety of food products?
- 1 manufacturer benefit
- 2 customer benefit

Answer 5

The desire of supermarkets and food manufacturers to increase sales and maximise profits

The attraction to consumers of products with a wider variety of tastes and textures

Consumer preference for foods which need limited preparation time

Question 6

How do supermarkets influence food choice?

- 2 reasons

Answer 6

They have control over what foods are stocked on their shelves

Food manufacturers are constantly introducing new food products onto the market which are designed to appeal to the consumers tastes

Question 7

What is functional food?

- 2

Answer 7

a food containing health-giving additives.

Foods that support human health and wellbeing,
providing health benefits beyond basic nutrition

Question 8

What’s driving the push for functional foods?

• consumer (2)
• industry (3)

Answer 8

Health concerns and demand for convenience
Self-management of chronic diseases (obesity,
heart Disease, diabetes and bone health

Competitive advantage
Able to price premium
Will be able to make health claims in the future