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Digital Marketing Strategies and Implementation > Website Optimisation > Flashcards

Website Optimisation Flashcards

1
Q

SEO?

A

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic

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2
Q

Copywriting?

A

Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

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3
Q

Analytics?

A

Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns toward effective decision-making

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4
Q

UX Design (Frontend)?

A

User experience (UX) design is centred around the satisfaction the user experiences with your software. Front-end development is the technical implementation of the software’s user interface (UI). UI design is the graphical bridge that connects the two.

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5
Q

Backend development?

A

Back-end development means working on server-side software, which focuses on everything you can’t see on a website. Back-end developers ensure the website performs correctly, focusing on databases, back-end logic, application programming interface (APIs), architecture, and servers

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6
Q

Web development?

A

Web development is the work involved in developing a website for the Internet or an intranet. Web development can range from developing a simple single static page of plain text to complex web applications, electronic businesses, and social network services.

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7
Q

CRO/Landing Page Optimisation?

A

Landing page optimization (LPO) is the process of improving elements on a website to increase conversions. Landing page optimization is a subset of conversion rate optimization (CRO), and involves using methods such as A/B testing to improve the conversion goals of a given landing page.

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8
Q

The internet has also become the go-to destination to find information on local businesses

A

(46% of total Google searcheshave local intent, and 78% of local mobile searchesresult in offline purchases)

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9
Q

Page Loading Speed

A

Page Speed Insights - 90+ score and subsecond first meaningful paint.

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10
Q

Mobile Usability

A

Mobile-Friendly Test- No issues and a “page is mobile-friendly” message.

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11
Q

SEO (Backlinks & DR)

A

Ahrefs, SEMRush, Moz - Higher domain rating and more backlinks than top competitors.

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12
Q

SEO (Technical On-Page SEO)

A

Ahrefs, SEMRush, Moz - Ahrefs: Health Score of 80%+ SEMRush: SEO Audit Score of 80%+ Moz: Page Optimization Score of 80+

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13
Q

SEO (Content)

A

SEMRush (SEO Writing Assistant), MarketMuse -Benchmarks depend on each keyword’s competitiveness.

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14
Q

CRO (A/B Testing)

A

VWO Testing Conversion rate - benchmarks depend on the industry, but 5.5% is the average for all industries.

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15
Q

You should test the usability of your site with unaffiliated test users.

A

The results will give you a roadmap where you can coordinate optimisation efforts with different teams.

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16
Q

Mobile Traffic

A

The majority of all traffic (52.2%) in 2018 was mobile Not to mention, most Google searches now happen on smartphones. In Q3 2019, 64% of Google searches were made on mobile.

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17
Q

What is Google’s Mobile-Friendly Test?

A

Tool for checking how your site is viewed on a mobile

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18
Q

What is Chrome Developer Tool?

A

It lets you display your website in different-sized screen windows.

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19
Q

Thing you don’t want showing on mobile devices

A

You don’t have popups or interstitials showing on mobile.
The site loads quickly/correctly.
The text is easy to read.
All content is visible.
Scaled-down images and graphics are still legible.
The site is easy to navigate.

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20
Q

A 5 second load time leads to

A

a 38% bounce rate

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21
Q

Page speed is

A

an official Google ranking factor, and can directly impact your SEO.

22
Q

Page speed tools

A

Pingdom Website Speed Test, or Google’s Pagespeed Insights.

23
Q

Common page speed issues are

A

uncompressed JS and CSS files, no CDN, no page caching for CMS-powered sites, and large, unoptimized image files.

24
Q

The compression and caching problems, and a lack of CDN, can be easily fixed with

A

plugins or extension for your CMS. Images can be optimized with available image compression software, like Smush, kraken.io, Cloudinary, or ImageKit.

25
Q

SEO

A

70% of marketers see SEO as more effective than PPC.

26
Q

Google Search Console

A

It will highlight fundamental issues, list your indexed pages, and keep track of which keywords they rank for.

27
Q

Tailoring Website Copy to Drive Conversion

A

adding a single word to a headline increased conversions by 89.97%.

28
Q

What is a heatmap?

A

Touch point of the customer journey

29
Q

What is A/B testing?

A

A/B testing is a user experience research methodology. A/B tests consist of a randomized experiment that usually involves two variants, although the concept can be also extended to multiple variants of the same variable.

30
Q

What is Multivariate Testing?

A

In marketing, multivariate testing or multi-variable testing techniques apply statistical hypothesis testing on multi-variable systems, typically consumers on websites. Techniques of multivariate statistics are used.

31
Q

Dwell time

A

Helps to rank on Google SEO

32
Q

Google has how much of a search engine market share?

A

75.23%

33
Q

What is the point of Keyword research?

A

Figure Out What Your Customers Are Searching For

34
Q

A tool for keyword research is?

A

Google Ads Keyword Planner

35
Q

Keywords need to have?

A
  • They have a significant search volume (worthwhile volumes will vary based on your business and the intent of the term).
  • They are directly relevant to your products and services.
  • The competition is low enough that you have a chance of ranking.
  • They indicate high purchase intent.
36
Q

Third-party keyword research tools?

A

Ahrefs, Moz, and SEMRush

37
Q

URL Slug

A

A Slug is the unique identifying part of a web address, typically at the end of the URL

38
Q

You can use Ahrefs to?

A

run a site audit that identifies indexation issues, HTML tag errors, and other problems with on-page SEO. You can even schedule it to run on an ongoing basis.

39
Q

A free version of ahrefs is?

A

Screaming Frog SEO Spider

40
Q

MarketMuse is a?

A

a content-focused tool that helps analyse already-ranking content and ensure that you cover as many relevant topics and terms as possible in your own content.

41
Q

What SEO plugin does Wordpress use?

A

Yoast

42
Q

UX is?

A

User experience

43
Q

What is dwell time?

A

It measures how much time, on average, a user spends on your page before returning to Google

44
Q

How to test website speed?

A

Pingdom Tools or another option like Pagespeed Insights, GTMetrix, or WebPage Test.

45
Q

What is a HTTP request?

A

An HTTP request is made by a client, to a named host, which is located on a server. The aim of the request is to access a resource on the server. To make the request, the client uses components of a URL (Uniform Resource Locator), which includes the information needed to access the resource.

46
Q

What you need for fast website speed

A
  • A high-quality dedicated server or cloud hosting plan. (Cheap, shared plans can often lead to slow page load times.)
  • Use a Content delivery network (CDN) for media files and scripts.
  • Implement page caching if you use a CMS like WordPress.
  • Minimize the number of HTTP requests by keeping things simple, and using a select few JS and CSS libraries throughout your pages.
  • If you have to include a lot of images throughout the page, implement lazyload and responsive images.
47
Q

What is a backlink?

A

A backlink, or a link from another domain to your website, is one of the most important signals to Google that your content is authoritative.

48
Q

SERP?

A

Search Engine Results Page (SERP) The page that a search engine returns after a user submits a search query. In addition to organic search results, search engine results pages (SERPs) usually include paid search and pay-per-click (PPC) ads.

49
Q

What to get backlinks?

A
  • Create content worth linking to.
  • Find and contact people with relevant sites/outlets who are likely to share your content.
50
Q

What is the Skyscraper Technique?

A

Find relevant content by keywords & ranking. Put money & research into making better versions of this content. Contact linked sites to get them to replace with your content.

51
Q

How many ranking factors are there on google?

A

over 200 known factors

52
Q

Sites to help expand your SEO knowledge

A

Backlinko
Ahrefs Blog
SEMRush Blog
Moz Blog
Search Engine Journal
Search Engine Land
Yoast
Cognitive SEO
Matthew Woodward
ClickMinded

Digital Marketing Strategies and Implementation (10 decks)

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