Email Marketing Flashcards
Email marketing is?
a form of direct marketing that uses email to promote your business’s products or services
Email is used:
In fact, 90% of adults and 74% of teenagers still use email regularly.
Build a targeted email list
convert your website visitors into subscribers
Exit-intent popups
detect user behavior to prompt them with a targeted campaign at the precise moment they are about to leave your site forever
Typical email marketing goals:
- Welcoming new subscribers and telling them about your business and values so you start to build a relationship with them.
- Boosting engagement with your content and your business, whether that’s promoting a webinar or trying to make an initial sale.
- Nurturing existing subscribers by providing something they’ll value.
- Re-engaging subscribers who haven’t been particularly active.
- Segmenting your subscribers so you can send more targeted email marketing campaigns.
Different types of emails:
- Promotional
- Relational
- Transactional
What is a promotional email?
talk about offers and sales and are self-promotional.
What are relational emails?
give subscribers what you’ve promised, like a weekly newsletter, a free gift, relevant information they can use, and so on.
What are transactional emails?
usually triggered by subscribers’ actions and relate to an action they’ve taken on your site:
- Subscriber signup confirmations
- Welcome messages
- Order or purchase confirmations
- Acknowledgements of changes to subscriber information
What can you use to help to know your audience?
Facebook insights, Google Analytics etc.
Email marketing services tools:
- Easy campaign creation and automation, including templates and workflows.
- Integrations with software you already use, like WordPress and OptinMonster.
- Ways to segment your audience.
- In-depth analytics on email campaign performance.
Different types of opt-in forms:
- Welcome gates, which appear when people arrive on your site. You can also use our page slide feature so people can get straight to the content when they’re ready.
- Lightbox popups, which can appear on any page and temporarily blank out the rest of the content to focus on the optin. These convert very well.
- Exit-intent popups, which appear when people are about to leave the site. That’s a good time to offer your lead magnet.
Email marketing plan:
- Email frequency
- Type of email
- A rough idea of content
- The main action you want subscribers to take
Emails should be?
timely, relevant, interesting and valuable.
Good subject lines should:
- Telling people what they’ll get when they open your emails; no need to be clever or witty unless that’s your brand’s personality.
- Adding personalization, as including people’s name in the subject line can keep them more engaged.
- Avoiding spam trigger words so your emails make it to the inbox.
- Borrowing one of these high-converting email subject lines and adapting it for your own use.
How long should a good subject line be?
most subject lines range from 41 to 50 characters
Email copy
studies show that educating and segmenting your audience will boost your click through rate on emails by up to 50%.
What is a CTA?
Call to Action
CTA should be?
- All the way through the email
- Short
- Eye-catching
What is a responsive email?
email resizes automatically whether people are reading it on a phone, tablet, or desktop.
Why more text than images?
many people disable images.
Email Accessibility is?
making sure that everyone can receive and understand your message, regardless of any disabilities or assistive devices they may be using. You can think of accessibility in email as an extension of dealing with email clients with poor support
Alt tags are?
describe images so people who’ve disabled them know what they’re supposed to see
Email testing helps to
- Improve future campaigns
- Learns what working and what isn’t
- Fix problems
- Keep your lists healthy
