Email Marketing Flashcards
Email marketing is?
a form of direct marketing that uses email to promote your business’s products or services
Email is used:
In fact, 90% of adults and 74% of teenagers still use email regularly.
Build a targeted email list
convert your website visitors into subscribers
Exit-intent popups
detect user behavior to prompt them with a targeted campaign at the precise moment they are about to leave your site forever
Typical email marketing goals:
- Welcoming new subscribers and telling them about your business and values so you start to build a relationship with them.
- Boosting engagement with your content and your business, whether that’s promoting a webinar or trying to make an initial sale.
- Nurturing existing subscribers by providing something they’ll value.
- Re-engaging subscribers who haven’t been particularly active.
- Segmenting your subscribers so you can send more targeted email marketing campaigns.
Different types of emails:
- Promotional
- Relational
- Transactional
What is a promotional email?
talk about offers and sales and are self-promotional.
What are relational emails?
give subscribers what you’ve promised, like a weekly newsletter, a free gift, relevant information they can use, and so on.
What are transactional emails?
usually triggered by subscribers’ actions and relate to an action they’ve taken on your site:
- Subscriber signup confirmations
- Welcome messages
- Order or purchase confirmations
- Acknowledgements of changes to subscriber information
What can you use to help to know your audience?
Facebook insights, Google Analytics etc.
Email marketing services tools:
- Easy campaign creation and automation, including templates and workflows.
- Integrations with software you already use, like WordPress and OptinMonster.
- Ways to segment your audience.
- In-depth analytics on email campaign performance.
Different types of opt-in forms:
- Welcome gates, which appear when people arrive on your site. You can also use our page slide feature so people can get straight to the content when they’re ready.
- Lightbox popups, which can appear on any page and temporarily blank out the rest of the content to focus on the optin. These convert very well.
- Exit-intent popups, which appear when people are about to leave the site. That’s a good time to offer your lead magnet.
Email marketing plan:
- Email frequency
- Type of email
- A rough idea of content
- The main action you want subscribers to take
Emails should be?
timely, relevant, interesting and valuable.
Good subject lines should:
- Telling people what they’ll get when they open your emails; no need to be clever or witty unless that’s your brand’s personality.
- Adding personalization, as including people’s name in the subject line can keep them more engaged.
- Avoiding spam trigger words so your emails make it to the inbox.
- Borrowing one of these high-converting email subject lines and adapting it for your own use.
