Social Media Marketing Flashcards
Social media marketing is?
the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic
Major SM platforms?
Facebook, Instagram, Tik Tok, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
Buffer is?
a platform of social media management tools which can help you achieve success with your social media marketing
Social media marketing for small businesses usually starts with?
having a consistent presence on social media
SM Strategy
Determine Your Social Media Goals
Assess Your Organisation’s Current Social Media Status
Know Your Audience
Choose the Right Channel
Plan Your Content
Decide When and How Often to Post
Plan Appropriately
Measure Your Progress and Adjust Your Strategy Accordingly
SMART
specific, measurable, attainable, realistic, and time-bound.
Which platform is for you?
To find out which social media site is likely best for you, check the statistics published by organizations like the Pew Research Center. The Center’s most recent research revealed that, in September 2014, 58 percent of American adults over the age of 18, who have access to the internet, use Facebook, 23 percent use LinkedIn, 22 percent use Pinterest, 21 percent use Instagram, and 19 percent use Twitter.