Website/Landing Page Analysis Flashcards
If there is a high bounce rate. What is a good way to find out why?
Find out to what websites they are bouncing to.
is it possible to have a 2% bounce rate on a webpage?
no.
If you are averaging a 3-4% conversion rate and you could be profitable at a 1.7-2.25% than the brand is not being ……?
aggressive enough.
a 4 to 6 % conversion rate is usually an indication of …….?
Not enough top of funnel traffic.
Which means said company is not being as aggressive as they should be.
Everything boils down to _____?
MATH
If you begin to ramp and scale your ads the conversion rate will usually drop. What is one issue for that? Hint:(returning)
because you don’t have enough returning visitors.
What is the tell tell sign of the overall health of a website?
the bounce rate.
You have to get used to being ________ with your clients.
aggressive (numbers wise)
if you have a company that is mid price point. what conversion rate would we normally want?
1.5% to 2.75% 75$ price point
If you begin to ramp and scale your ads the conversion rate will usually drop. What is one issue for that? Hint:(user ex….)
user experience.
If you begin to ramp and scale your ads the conversion rate will usually ……..?
drop.
From a top level down what is the tell tell sign of the a websites health?
The bounce rate.
Usually when a company comes back and is like “ I’m killing it, my conversion rate is awesome” what does that usually mean?
they are not being aggressive enough.
as cart to detail rate of 58% this statistic is normally ……?
abnormal
describe the term cart to detail rate:
> > > I you have 100 people visit the product page and one person adds the product. Then your cart to detail is 1%.
If you have a really healthy product and a healthy balance, you want the cart to detail rate to be between ……….?
6-9% as a single product company
9-15% for a multi sku
company
describe the term buy to detail percentage:
the percent of people that go to the product page and make a purchase.
where do you want the buy to detail rate to generally be?
27-45% of the cart to detail rate.
example:
if I have a cart to detail rate of 7% than I would want a but to detail rate around 1.89%-3.15%
Define the term ROAS
return on advertising spending.
a marketing metric that measures the amount of revenue your business earns for each dollar it spends on advertising.
If a company is struggling, they have a low conversion rate and a low ROAS. But their cart to detail rate and buy to detail rate look healthy. What is the obstacle the company is having?
They are not getting people to the detail page.
_example:
100 people are getting to the homepage and only 5 are getting the detail page.
when running tests , how many should you change at a time?
one.
why? because you want know what is causing the difference.
every customer is going to suffer if you don’t figure out the ………….?
return visitor ratio
Why? Because of iOS 14 implementation
email records allow you to perform an exact ……..?
match
a returning visitor interaction with the site is going to be ……?
2-3 times better than a new user.
