Website/Landing Page Analysis

Question 1

If there is a high bounce rate. What is a good way to find out why?

Answer 1

Find out to what websites they are bouncing to.

Question 2

is it possible to have a 2% bounce rate on a webpage?

Answer 2

no.

Question 3

If you are averaging a 3-4% conversion rate and you could be profitable at a 1.7-2.25% than the brand is not being ……?

Answer 3

aggressive enough.

Question 4

a 4 to 6 % conversion rate is usually an indication of …….?

Answer 4

Not enough top of funnel traffic.

Which means said company is not being as aggressive as they should be.

Question 5

Everything boils down to _____?

Answer 5

MATH

Question 6

If you begin to ramp and scale your ads the conversion rate will usually drop. What is one issue for that? Hint:(returning)

Answer 6

because you don’t have enough returning visitors.

Question 7

What is the tell tell sign of the overall health of a website?

Answer 7

the bounce rate.

Question 8

You have to get used to being ________ with your clients.

Answer 8

aggressive (numbers wise)

Question 9

if you have a company that is mid price point. what conversion rate would we normally want?

Answer 9

1.5% to 2.75% 75$ price point

Question 10

If you begin to ramp and scale your ads the conversion rate will usually drop. What is one issue for that? Hint:(user ex….)

Answer 10

user experience.

Question 11

If you begin to ramp and scale your ads the conversion rate will usually ……..?

Answer 11

drop.

Question 12

From a top level down what is the tell tell sign of the a websites health?

Answer 12

The bounce rate.

Question 13

Usually when a company comes back and is like “ I’m killing it, my conversion rate is awesome” what does that usually mean?

Answer 13

they are not being aggressive enough.

Question 14

as cart to detail rate of 58% this statistic is normally ……?

Answer 14

abnormal

Question 15

describe the term cart to detail rate:

Answer 15

> > > I you have 100 people visit the product page and one person adds the product. Then your cart to detail is 1%.

Question 16

If you have a really healthy product and a healthy balance, you want the cart to detail rate to be between ……….?

Answer 16

6-9% as a single product company
9-15% for a multi sku
company

Question 17

describe the term buy to detail percentage:

Answer 17

the percent of people that go to the product page and make a purchase.

Question 18

where do you want the buy to detail rate to generally be?

Answer 18

27-45% of the cart to detail rate.
example:
if I have a cart to detail rate of 7% than I would want a but to detail rate around 1.89%-3.15%

Question 19

Define the term ROAS

Answer 19

return on advertising spending.

a marketing metric that measures the amount of revenue your business earns for each dollar it spends on advertising.

Question 20

If a company is struggling, they have a low conversion rate and a low ROAS. But their cart to detail rate and buy to detail rate look healthy. What is the obstacle the company is having?

Answer 20

They are not getting people to the detail page.

_example:
100 people are getting to the homepage and only 5 are getting the detail page.

Question 21

when running tests , how many should you change at a time?

Answer 21

one.

why? because you want know what is causing the difference.

Question 22

every customer is going to suffer if you don’t figure out the ………….?

Answer 22

return visitor ratio

Why? Because of iOS 14 implementation

Question 23

email records allow you to perform an exact ……..?

Answer 23

match

Question 24

a returning visitor interaction with the site is going to be ……?

Answer 24

2-3 times better than a new user.

Question 25

when it comes to return visitor traffic we want it to be around……?

Answer 25

15-20 %

Question 26

At the end of the day we are trying to create…. ?

Answer 26

the most simplified and most converting sales process as possible for the consumers we work with.

Question 27

the easiest thing to pay attention to w.r.t website analysis is …. ?

Answer 27

Website speed

Question 28

If your load time is greater than X then you are going to lose an exponential larger about of customers due load time.

Answer 28

5-6 sec

Question 29

Where do I go to look at Page load time in GA?

Answer 29

site speed > Page timings

Question 30

How much does Internet explorer affect?

Answer 30

22-25%

Question 31

When it comes to page times , what am I most concerned with?

Answer 31

the purchase path.

Question 32

You will never have a perfect website, what we want is ….?

Answer 32

large statistical movements.