Batch Call : Google ad (3/15/2021) Flashcards
Everything boils down to what?
MATH
To understand where google AdWords’ to its highest degree, you have to understand where it primarily ……?
sits.
Where does Google AdWords sit in the funnel .
Aggregation and Awareness.
What is the top of the funnel ?
Awareness
What is 2nd layer funnel?
Aggregation
What is 3rd layer funnel?
conversion
what is bottom funnel?
post-sales nurture.
What is the first opportunity you have inside google adwords is to capture…..? q
Brand recognition /Awareness
What other pre-existing awareness would occur that we could harness inside the aggregation area?
Purchase intent or already searching for a solution.
If someone is searching a brand or trademark term their average click through rate should be ….?>
7-12%
Chris would rather have is in the 10-12% range.
If a companies CTR for a trademark/brand campaign is less then 7-12% what is one of the things that would indicate? Hint : competition
competition is trying to steal their brand or trademark term.
If a companies CTR for a trademark/brand campaign is less then 7-12% what is one of the things that would indicate? Hint :trust
There is a trust issue.
If a company is struggling in their paid search campaigns. What is one of the first things you can assess?
Where they are landing in terms of their CTR
What is going to identify a level of performance between a company’s ad creative and the resonance with the customer searching for that particular type of product?
the CTR .
Google is built in and around what?
search
Because Google is built in and around search. The different campaigns will mathematically affect what metric?
the impression trend.
describe the what impression trend is:
it is the amount of people viewing your ad.
The mathematical size of the opportunity within adword is typically. going to be dictated up….?
whether people are taking advantage of the five different campaign builds.
What traffic is going to be the most profitable?
trademark traffic.
Trademark traffic is also …?
directly attributable profitable traffic.
one of the key strategies is to…. ?
map out the other 4 campaign builds.
when you are speaking to a company and they are looking to grow and harness the power of google AdWords. what is one of the first things that you need to make sure they are doing?
That they have constructed a framework and Architecture to house and potentially test the five campaigns .
Most companies with only have what % of the their brand terms optimized.
45%
At the beginning with a company , where should you begin with Google adword optimization?
brand/trademark and then competitor and product searches.
