Batch Call : Google ad (3/15/2021)

Question 1

Everything boils down to what?

Answer 1

MATH

Question 2

To understand where google AdWords’ to its highest degree, you have to understand where it primarily ……?

Answer 2

sits.

Question 3

Where does Google AdWords sit in the funnel .

Answer 3

Aggregation and Awareness.

Question 4

What is the top of the funnel ?

Answer 4

Awareness

Question 5

What is 2nd layer funnel?

Answer 5

Aggregation

Question 6

What is 3rd layer funnel?

Answer 6

conversion

Question 7

what is bottom funnel?

Answer 7

post-sales nurture.

Question 8

What is the first opportunity you have inside google adwords is to capture…..? q

Answer 8

Brand recognition /Awareness

Question 9

What other pre-existing awareness would occur that we could harness inside the aggregation area?

Answer 9

Purchase intent or already searching for a solution.

Question 10

If someone is searching a brand or trademark term their average click through rate should be ….?>

Answer 10

7-12%

Chris would rather have is in the 10-12% range.

Question 11

If a companies CTR for a trademark/brand campaign is less then 7-12% what is one of the things that would indicate? Hint : competition

Answer 11

competition is trying to steal their brand or trademark term.

Question 12

If a companies CTR for a trademark/brand campaign is less then 7-12% what is one of the things that would indicate? Hint :trust

Answer 12

There is a trust issue.

Question 13

If a company is struggling in their paid search campaigns. What is one of the first things you can assess?

Answer 13

Where they are landing in terms of their CTR

Question 14

What is going to identify a level of performance between a company’s ad creative and the resonance with the customer searching for that particular type of product?

Answer 14

the CTR .

Question 15

Google is built in and around what?

Answer 15

search

Question 16

Because Google is built in and around search. The different campaigns will mathematically affect what metric?

Answer 16

the impression trend.

Question 17

describe the what impression trend is:

Answer 17

it is the amount of people viewing your ad.

Question 18

The mathematical size of the opportunity within adword is typically. going to be dictated up….?

Answer 18

whether people are taking advantage of the five different campaign builds.

Question 19

What traffic is going to be the most profitable?

Answer 19

trademark traffic.

Question 20

Trademark traffic is also …?

Answer 20

directly attributable profitable traffic.

Question 21

one of the key strategies is to…. ?

Answer 21

map out the other 4 campaign builds.

Question 22

when you are speaking to a company and they are looking to grow and harness the power of google AdWords. what is one of the first things that you need to make sure they are doing?

Answer 22

That they have constructed a framework and Architecture to house and potentially test the five campaigns .

Question 23

Most companies with only have what % of the their brand terms optimized.

Answer 23

45%

Question 24

At the beginning with a company , where should you begin with Google adword optimization?

Answer 24

brand/trademark and then competitor and product searches.