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Ecommerce Training. > Advertising Metrics > Flashcards

Advertising Metrics Flashcards

1
Q

Why is ROAS important?

A

ROAS is important because it helps yhou evaluate and measure teh performance of each part of an ad campagin and see which of them are giving the best returns on ad expenditure.

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2
Q

What does traffic stand for in online advertising?

A

it is a catch-all term for visitors to the site.

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3
Q

What is the short form of Bounce Rate?

A

BR

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4
Q

in most cases the better your conversion rate is , the lower ……?

A

your acquisition cost.

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5
Q

How would you calculate LTV?

A
  • LTV = Average Revenue Per User x Average Length of Relationship (in years)
  • LTV Example: If each user of your website on average buys one $100 product each year for 5 years before moving on, then your LTV is $500.
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6
Q

If there are alot of abandon carts this can be a sign of ?

A
  • a problem with the checkout process
  • that people are webrooming
  • that people are looking for (and finding) the same product(s) at a lower price elsewhere
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7
Q

Why is lifetime value of the customer important?

A
  • Higher LTV means more revenue for the company
  • means I can budget more money to acquire a new customer.
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8
Q

What is the short from of lifetime value?

A

LTV

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9
Q

a conversion is when…….?

A

someone completes a desired activity. Like a purchase for signing up for a newsletter.

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10
Q

Bounce rate = ( Total amount of visitors to your webpage who left without a single action / ____?_____)

A

Total amount of Visitors

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11
Q

How would you explain LTV to a 10 year old?

A
  • Each time a friend comes over to your house they may give you candy, they may not.
  • Say you have a friend that gives you 100 pieces of candy each year.
    • you have been friends with him for 5 years
    • his LTV would be 5*100 = 500 pieces of Candy.
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12
Q

What is the short form of return on ad spend?

A

ROAS

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13
Q

What does Above the Fold [ATF] mean ?

A

ATF in online advertising refers to the viewable space on a webpage when it firts loads.

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14
Q

Ad metrics help you ………?

A

create better ads and posts.

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15
Q

What is the short form of the metric Engagement Rate?

A

ER

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16
Q

an ATF ad , since it is seen more means…?

A

they are more likely to be interacted with.

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17
Q

what does ROAS stand for?

A

Return on ad spend

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18
Q

How would you calculate BR?

A
  • Bounce Rate = (Single Page Visits ÷ Total Visits) x 100
  • Bounce Rate Example: If 200 people enter a webpage, and 100 people leave without doing anything then you have a Bounce Rate of 50%.
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19
Q

ROAS = ( Amount Gained from Ads \ _____?_____)*100

A

Amount spent on ads

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20
Q

How is ROAS usefull in a different way than ROI

A

it is usefull in a differnt way , as sometime expenditures are associated across lots of different activity.

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21
Q

Conversion rate is ____________ divided by total No. of clicks or Visits multiplied by one hundred.
what is missing?

A

Total attributable conversions.

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22
Q

describe the metric : Lifetime Value

A

the life time value is the ad metric that indicate the total amount of revenue a business can expect from an individual customer throughout the entirety of your relationship with them.

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23
Q

The CR tells you frequently …….?

A

a conversion happens out of all the time it could happen.

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24
Q

In most cases a better CR can lower your…..?

A

Acquisition cost.

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25
Q

In Google Ads ROAS is called…..?

A

ROAS is called Conv. Value/Cost.

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26
Q

More engagemen rates means that your content is hitting the right spots and creating ___?___ .

A

interactions.

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27
Q

abandon cart emails are generally ….?

A

exceptionally effective at driving conversions

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28
Q

what does ROAS tell you ?

A

ROAS tells you how much revenue you earn back from athe amount of money you spend.

its like a focus verson of the ROI

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29
Q

What does ROI stand for?

A

Return on investment.

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30
Q

If I would like to calculate the LTV all I would do is multiply the Average Revenue per user by ________?______.

A

Average length of the relationship

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31
Q

What is A/B testing ?

A

It is a test where you show two diffent variants of somthing( ad or webpage) to similar groups of people to see which one performs better .

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32
Q

Ad metrics help you to ascertain…….?

A

……what kind of content is working well and what isn’T

33
Q

Online advertising metrics give you ………..?

A

…..Something to aim for , as you can use them as Benchmarks of ideal results.

34
Q

Engagements typically include: clicking, expanding, ___?___, and sharing content.

A

liking

35
Q

what is the abbreviated term for conversation rate?

A

CR

36
Q

If I would like to calculate the LTV all I would do is multiply the _______?______ by the Average Length of Relationship.

A
37
Q

More engagemen rates means that your ___?___ is hitting the right spots and creating interactions.

A

Content

38
Q

What does abondoned cart mean?

A

It is when someone adds something to thier shopping cart on a website that sells things but then doesn’t complete the purchase.

39
Q

How is BR defined?

A

BR is defined as the percentage of site visitors that leave your website without going to another page or perfoming a single action.

Here an ‘action’ can refer to activities like clicking a link on the website, filling a form on the site, or making a purchase etc.

40
Q

Why is lifetime value of the customer important?

A
  • means I can budget more money to acquire a new customer.
  • Higher LTV means more revenue for the company
41
Q

w.r.t ROI it’s almost impossible to capture the full amount an ad campain of peice of content costs therefore…?

A

the key is to use a consisten meaure so theat your ROI is caparable across activities.

42
Q

what is one problem with display advertising ?

A

it is considered th most annoying type of advertising.

43
Q

ROI is especially usefull for online advertising as it focusses …..?

A

on profit rather thatn just revenue.

very helpful for planning marketing budgets.

44
Q

If I would like to see what profit I am receiving I can just subtract ___?___ from the LTV.

A

CPA or Cost per acquistion .

45
Q

ROAS = (____?_____ \ Amount spent on Ads)*100

A

Amount Gained from ads.

46
Q

The higher the LTV is the more …..?

A

worthwhile each costomer acqusistion is.

47
Q

CR tell you how effective you content is driving ….?

A

Actions

48
Q

Bounce rate = ( ______?_____ / Total amount of users)

A

Total amount of visitors to your webpage who left without a single action

49
Q

How would you calculate ROI

A
  • ROI = (Amount Gained – Amount Spent) ÷ Amount Spent
50
Q

Conversion rate is the total attributable conversions divided by __________ multiplied by one hundred.
what is missing?

A

the total number of Clicks or visits.

to the app or webpage.

51
Q

what does acquisition stand for in ecomm. ?

A

it means a purchase.

52
Q

The better the conversion rate the lower the ___?____

A

acquisiton cost.

most likely but not always.

53
Q

Bounce rate is also important because….?

A

it is a good indicator of one of the most important metrics used bny RankBrain

54
Q

How would you calculate CR?

A
  • Conversion rate is calculated by dividing the # of visitors that convert by the total # of users who visited you site/Landing page.
  • Conversion Rate = (Conversions ÷ Clicks or Visits) x 100
  • Conversion Rate Example: If you get 100 conversions from 5,000 clicks on an ad, then your conversion rate is 2%.
55
Q

Why is LTV important?

A

LTV is improtant as the higher the LTV signal more profit for the clients business.

it also mean you can spend more on each customer.

56
Q

What does ROAS tell you ?

A

How much money you get back for every dollar you spend.

57
Q

CR is one of the most important advertising metrics as it tells you ….?

A

That you are on the right track.

58
Q

why is BR important ?

A

BR lest you know how interestin your content is . Its sort of an engagement rate of the webpage.

59
Q

How would I calculate ROAS ?

A
  • ROAS = Amount Gained From Ads ÷ Amount Spent On Ads
  • ROAS Example: If you earned £300 from an ad and spent £100 on that ad, then your ROAS is 300%.
60
Q

If I want to see how much profit you make poer customer simply….?

A

subtract you CPA from your LTV.

61
Q

what does ROI mean?

A

ROI means the amount of profit you earn from the amount of money you spend on a particular investment.

62
Q

The Higher the LTV of each customer the more _____?______ the _______?______ of the customer is.

A

valuable, acquistion

63
Q

What is a marketing channel?

A

It is a way to advertise something

64
Q

Engagements typically include: ___?___, expanding, liking, and sharing content.

A

clicking

65
Q

What does ER stand for?

A

Engagement Rate

66
Q

What does Engagement rate mean in online media?

A

generally means the percentage of times a piece of content was interacted with out of all the times it was seen

67
Q

engagment - any engagement means

A

that your content was at least seen and acknowledged.

68
Q

How is ER calculated?

A

(Total Engagements / Total Impressions) * 100

69
Q

What is a metric?

A

a metric is simply something that is measureable

70
Q

What does content refer to in content marketing?

A

Content is a generic term for stuff on the internet, such as posts, articles, videos, pictures.

71
Q

Describe A/B testing

A

A/B testing ( split testing) is swhere you show two different variants of something ( an ad or webpage for example) to simalar groups of people to see which one performs better

72
Q

What does ABM stand for?

A

Account Based Marketing

73
Q

Define ABM - Account Based Marketing

A

Account-Based Marketing (ABM) is a highly-tailored marketing strategy that targets a specific business. It is usually used by B2B businesses in order to win new high-value accounts, or to increase the business they are already receiving from a high-value customer.

ABM means customizing a marketing campaign based on specific characteristics and needs of a target account in order to maximize engagement and drive the highest return from the business.

74
Q

Why is ABM important?

A

Account-Based Marketing is important for B2B companies that have large deal sizes and long sales cycles. ABM is an effective methodology as its approach is designed based on the unique needs and desires of the decision-makers within an organization.

In turn, it provides a higher ROI than other marketing approaches. The benefits of ABM are as follow:

75
Q

With the ABM approach , marketers … ?

A

personalize and tailor campaign messages for each target account based on their specific needs and attributes. As a result, this approach generates more engagements and lead conversions.

76
Q

Define Acqusition :

A

In online advertising, an acquisition means a purchase. It is most commonly used as the A in CPA – which stand for Cost Per Acquisition.

77
Q

Define Abandoned Cart:

A

When someone adds something to their shopping cart on a website that sells things, but then doesn’t complete the purchase.

It can be useful to track abandoned carts. This is because if there are a lot of them it might indicate:

a problem with the checkout process

that people are webrooming

that people are looking for (and finding) the same product(s) at a lower price elsewhere

Many websites email shoppers who have abandoned a cart. However, this type of email is only allowed if the shopper has already logged in (and allowed this sort of email). Abandoned Cart Emails are generally exceptionally effective at driving conversions.

78
Q
A

Ecommerce Training. (9 decks)

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