MAT testing

Question 1

what is the 2nd step of MAT test?

Answer 1

Value prop extraction

Question 2

what is the 6th step of the MAT test?

Answer 2

Image Architecture Review/ Imagery Development

Question 3

What criteria w.r.t. CTR LINK would mean the MAT test is complete?

Answer 3

CTR LINK 6%+

Question 4

what is the 7th step in the MAT test?

Answer 4

Image Architecture testing

Question 5

what criteria w.r.t interactions would mean the MAT test is complete?

Answer 5

50-60% of all interactions/comments/questions are positive and relevant.

Question 6

What is the 11th step in the MAT test?

Answer 6

Voice / Tonality testing

Question 7

MAT testing is designed to accomplish 5 clear goals. what is one of them? (Hint: Identify…..)

Answer 7

Identify top performing messages, imagery types, and creative from engagement/traffic perspective.

Question 8

MAT testing is designed to accomplish 5 clear goals. what is one of them? (Hint: Pinpoint….)

Answer 8

Pinpoint high performing target demographics and audience types

Question 9

What criteria w.r.t CTR All would mean the MAT test is complete?

Answer 9

CTR ALL 9%+

Question 10

What is the third step in the MAT(shortened) test?

Answer 10

Voice/Tonality testing

Question 11

What is the 8th step of the MAT test?

Answer 11

Analysis( Upright Pose, HH examples of negative comments)

Question 12

Tell clients to Never ……… comments unless abusive

Answer 12

delete. just hide them.

Question 13

MAT testing is designed to accomplish 5 clear goals. what is one of them? (Hint: Identify “tri…..)

Answer 13

Identify “trigger” messages , imagery types, and creative to avoid in future advertising.

Question 14

each stage of the MAT test builds off the …..?

Answer 14

previous stage to develop the recipe for optimized ad performance.

Question 15

what is the 9th step of the MAT test?

Answer 15

Past Voice / Tonality Review

Question 16

what is the 4th step of the MAT test?

Answer 16

Value prop testing

Question 17

What is the first step of the MAT(shortened) test?

Answer 17

Value Prop testing

Question 18

describe the MAT test :

Answer 18

It is a multi-step testing procedure within Facebook.

Question 19

What is the 1st step of MAT testing?

Answer 19

Message Constitution

Question 20

What is the 10th step of the MAT test?

Answer 20

Supplemental Voice/ Tonality Development.

Question 21

What is the 5th step of the MAT test?

Answer 21

Analysis

Question 22

What is the second step of the MAT(shortened) test?

Answer 22

Image Architecture Testing

Question 23

What is the 3rd step of the MAT test?

Answer 23

Ad copy Write-up

Question 24

what does MAT stand for?

Answer 24

Market Acceptance Test

Question 25

Is MAT intended to drive sales or conversions?

Answer 25

NO!!!!!!!!

Question 26

MAT testing is designed to accomplish 5 clear goals. what is one of them? (Hint: Test the.....)

Answer 26

test the interest level and viability of Facebook as a benchmark advertising channel.

Question 27

The MAT is complete when the following has been accomplished. what is the 3rd item? 1. CTR ALL 9%+ 2. CTR LINK 6%+ 3. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_

Answer 27

50-60% all interactions/comments/questions positive and relevant

Question 28

The MAT is complete when the following has been accomplished. what is the 1st item? 1. \_\_\_\_\_\_\_\_\_\_ 2. CTR LINK 6%+ 3. 50-60% of all interaction/comments/questions are positive and relevant.

Answer 28

CTR ALL 9%+

Question 29

The MAT is complete when the following has been accomplished. what is the 2nd item? 1. CTR All is 9%+ 2. \_\_\_\_\_\_\_\_\_ 3. 50-60% of all interaction/comments/questions are positive and relevant.

Answer 29

CTR LINK 6%+

Question 30

What is the 1st step of MAT testing? 1. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ 2. Value Prop Extraction 3. Ad Copy Write-Up 4. .Value Prop Testing 5. .Analysis 6. Image Architecture Review / Imagery Development 7. Image Architecture Testing 8. Analysis - (Upright Pose, HH examples of negative comments) 9. Past Voice / Tonality Review 10. Supplemental Voice / Tonality Development 11. Voice / Tonality Testing

Answer 30

***Messaging Constitution - Creation a Messaging Constitution for your brand***

Question 31

What is the 2nd step of MAT testing? 1. Messaging Constitution - Creation a Messaging Constitution for your brand. 2. \_\_\_\_\_\_\_\_\_\_\_\_\_\_ 3. Ad Copy Write-Up 4. .Value Prop Testing 5. .Analysis 6. Image Architecture Review / Imagery Development 7. Image Architecture Testing 8. Analysis - (Upright Pose, HH examples of negative comments) 9. Past Voice / Tonality Review 10. Supplemental Voice / Tonality Development 11. Voice / Tonality Testing

Answer 31

Value Prop Extraction

Question 32

What is the 3nd step of MAT testing? 1. Messaging Constitution - Creation a Messaging Constitution for your brand. 2. Value Prop Extraction 3. \_\_\_\_\_\_\_\_\_\_ 4. .Value Prop Testing 5. .Analysis 6. Image Architecture Review / Imagery Development 7. Image Architecture Testing 8. Analysis - (Upright Pose, HH examples of negative comments) 9. Past Voice / Tonality Review 10. Supplemental Voice / Tonality Development 11. Voice / Tonality Testing

Answer 32

**Ad Copy Write-Up**