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Ecommerce Training. > MAT testing > Flashcards

MAT testing Flashcards

1
Q

what is the 2nd step of MAT test?

A

Value prop extraction

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2
Q

what is the 6th step of the MAT test?

A

Image Architecture Review/ Imagery Development

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3
Q

What criteria w.r.t. CTR LINK would mean the MAT test is complete?

A

CTR LINK 6%+

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4
Q

what is the 7th step in the MAT test?

A

Image Architecture testing

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5
Q

what criteria w.r.t interactions would mean the MAT test is complete?

A

50-60% of all interactions/comments/questions are positive and relevant.

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6
Q

What is the 11th step in the MAT test?

A

Voice / Tonality testing

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7
Q

MAT testing is designed to accomplish 5 clear goals. what is one of them? (Hint: Identify…..)

A

Identify top performing messages, imagery types, and creative from engagement/traffic perspective.

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8
Q

MAT testing is designed to accomplish 5 clear goals. what is one of them? (Hint: Pinpoint….)

A

Pinpoint high performing target demographics and audience types

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9
Q

What criteria w.r.t CTR All would mean the MAT test is complete?

A

CTR ALL 9%+

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10
Q

What is the third step in the MAT(shortened) test?

A

Voice/Tonality testing

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11
Q

What is the 8th step of the MAT test?

A

Analysis( Upright Pose, HH examples of negative comments)

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12
Q

Tell clients to Never ……… comments unless abusive

A

delete. just hide them.

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13
Q

MAT testing is designed to accomplish 5 clear goals. what is one of them? (Hint: Identify “tri…..)

A

Identify “trigger” messages , imagery types, and creative to avoid in future advertising.

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14
Q

each stage of the MAT test builds off the …..?

A

previous stage to develop the recipe for optimized ad performance.

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15
Q

what is the 9th step of the MAT test?

A

Past Voice / Tonality Review

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16
Q

what is the 4th step of the MAT test?

A

Value prop testing

17
Q

What is the first step of the MAT(shortened) test?

A

Value Prop testing

18
Q

describe the MAT test :

A

It is a multi-step testing procedure within Facebook.

19
Q

What is the 1st step of MAT testing?

A

Message Constitution

20
Q

What is the 10th step of the MAT test?

A

Supplemental Voice/ Tonality Development.

21
Q

What is the 5th step of the MAT test?

22
Q

What is the second step of the MAT(shortened) test?

A

Image Architecture Testing

23
Q

What is the 3rd step of the MAT test?

A

Ad copy Write-up

24
Q

what does MAT stand for?

A

Market Acceptance Test

25
Q

Is MAT intended to drive sales or conversions?

A

NO!!!!!!!!

26
Q

MAT testing is designed to accomplish 5 clear goals. what is one of them? (Hint: Test the…..)

A

test the interest level and viability of Facebook as a benchmark advertising channel.

27
Q

The MAT is complete when the following has been accomplished.
what is the 3rd item?

  1. CTR ALL 9%+
  2. CTR LINK 6%+
  3. _______________
A

50-60% all interactions/comments/questions positive and relevant

28
Q

The MAT is complete when the following has been accomplished.
what is the 1st item?

  1. __________
  2. CTR LINK 6%+
  3. 50-60% of all interaction/comments/questions are positive and relevant.
A

CTR ALL 9%+

29
Q

The MAT is complete when the following has been accomplished.
what is the 2nd item?

  1. CTR All is 9%+
  2. _________
  3. 50-60% of all interaction/comments/questions are positive and relevant.
A

CTR LINK 6%+

30
Q

What is the 1st step of MAT testing?

  1. _______________________
  2. Value Prop Extraction
  3. Ad Copy Write-Up
  4. .Value Prop Testing
  5. .Analysis
  6. Image Architecture Review / Imagery Development
  7. Image Architecture Testing
  8. Analysis - (Upright Pose, HH examples of negative comments)
  9. Past Voice / Tonality Review
  10. Supplemental Voice / Tonality Development
  11. Voice / Tonality Testing
A

Messaging Constitution - Creation a Messaging Constitution for your brand

31
Q

What is the 2nd step of MAT testing?

  1. Messaging Constitution - Creation a Messaging Constitution for your brand.
  2. ______________
  3. Ad Copy Write-Up
  4. .Value Prop Testing
  5. .Analysis
  6. Image Architecture Review / Imagery Development
  7. Image Architecture Testing
  8. Analysis - (Upright Pose, HH examples of negative comments)
  9. Past Voice / Tonality Review
  10. Supplemental Voice / Tonality Development
  11. Voice / Tonality Testing
A

Value Prop Extraction

32
Q

What is the 3nd step of MAT testing?

  1. Messaging Constitution - Creation a Messaging Constitution for your brand.
  2. Value Prop Extraction
  3. __________
  4. .Value Prop Testing
  5. .Analysis
  6. Image Architecture Review / Imagery Development
  7. Image Architecture Testing
  8. Analysis - (Upright Pose, HH examples of negative comments)
  9. Past Voice / Tonality Review
  10. Supplemental Voice / Tonality Development
  11. Voice / Tonality Testing
A

Ad Copy Write-Up

Ecommerce Training. (9 decks)

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