Ad Pricing Guide

Question 1

CPC campaigns are great if…..?

Answer 1

you want to drive traffic to your site

• you only pay when a user clicks on your ad.
• it is a low risk way of advertising.
• low complexity

Question 2

CPA campaigns are great if you are trying to drive…..?

Answer 2

Sales.

• You only pay when an ad leads to a sale
• They have a high level of complexity
• they take money and tech to setup

Question 3

CPM campaigns are great for?

Answer 3

if you are trying to improve brand awareness.

Question 4

What does CPM stand for ?

Answer 4

cost per thousand

Question 5

describe CPM :

Answer 5

CPM is an ad pricing model used to buy advertising space. Most commonly for display advertising or paid social. it is the amount an advertiser pays per 1000 ad impressions.

Question 6

what is an ad impression?

Answer 6

An ad impression is one successful ad call - on ad loadingf on a webpage is one ad impression

Question 7

What is an ad call ?

Answer 7

An ad call is when on computer requests an ad from another computer.

Question 8

What is paid social ?

Answer 8

Traffic which comes to a website from advertising on socail networks

Question 9

What does CPA stand for?

Answer 9

Cost per acquisition.

Question 10

Describe CPA :

Answer 10

CPA (cost per acquisition) is the price that gets paid when an ad leads to a sale or action.

Question 11

How would you calculate CPA?

Answer 11

CPA = Ad Spend ÷ Conversions

Question 12

Describe a Post-Click conversions:

Answer 12

This means a user has clicked on an ad adn then made a purchase/completed an action.

Question 13

Describe Post-impression conversions:

Answer 13

This is when a user sees an ad, and then at a later date completes a purchase/action