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comp 2 media studies: Bruno Mars MV > website > Flashcards

website Flashcards

1
Q

why has music websites evolve?

A

to maintain audience interest and engage new users

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2
Q

why do they need to update their content on website?

A

audiences won’t return as there will be no new information

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3
Q

what is Bruno Mars’ official page a great example of?

A

a website that ensures it is always current

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4
Q

what does Mars’ website emphasises?

A

his connections to fashion, and the live experience of his concerts

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5
Q

what is the landing page a conventional layout for?

A

an artist promotion site

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6
Q

what is the large, striking image of?

A

the artist that becomes a video clip from Mars’ latest release

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7
Q

what does the colour being bold reflect?

A

the street-dance performances

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8
Q

what does in the video of mars that has a 70s style afro haircut make a link to?

A

to urban musical style from previous decades

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9
Q

what is at the top of the page?

A

a navigation bar

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10
Q

what are the other conventional links to other pages?

A

music, merch, tour

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11
Q

what is the font?

A

sans serif and unadorned

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12
Q

what does chosen font show?

A

that it easy to read

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13
Q

what does the font could link to?

A

Mars’ values of being ‘authentic’ and ‘unpolished’

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14
Q

what does scrolling down the page lead to?

A

a full screen promotion for Mars’ current tour

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15
Q

why are there buttons for the user?

A

to select the territory for which they wish to view tour dates

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16
Q

what is the colour of the text to make it easy to read?

A

white on mostly black

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17
Q

what does the left hand side of the screen show?

A

a spotlit Mars in a huge stadium

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18
Q

what is the live experience a key part of?

A

Mars’ image, so having the opportunity to go to one of these shows would be essential for a fan

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19
Q

what is there an invitation for following the tour date screen?

A

to subscribe, with the promise of latest tour dates

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20
Q

what does the invitation to subscribe emphasise?

A

the importance of the live Bruno Mars experience

21
Q

below, what is there a link to?

A

a Spotify page

22
Q

what is there a track listing for?

A

the latest album

23
Q

what would the format be familiar to?

A

many audiences, especially those who listen to music via streaming services

24
Q

what can be reinforced of mar’s ‘vintage’ image?

A

an opportunity to buy the album on vinyl

25
Q

what is the colour palette?

A

black, white and gold

26
Q

how does the gold palette consistently maintain?

A

throughout the site

27
Q

what does the use of gold references - the title of the album - connote?

A

luxury and success

28
Q

what is common on websites?

A

many scroll-down landing pages

29
Q

what is there a sample of after latest album and tour info?

A

there is a sample of clothing merchandise

30
Q

what does the sample of clothing merchandise reflect?

A

the commercial purpose of the website

31
Q

what does the sample of clothing merchandise offer fans for?

A

offers fans the opportunity to engage with the Mars brand by wearing this clothing

32
Q

what are the styles of the clothes?

A

urban/sporting

33
Q

what does the style of the clothes fits with?

A

Mars’ respect for ‘street’ culture

34
Q

what does the ‘News’ page follow?

A

the conventional layout

35
Q

is the ‘News’ page small or large?

A

large

36
Q

what is the news page that is a main panel include with?

A

main panel with a striking image

37
Q

what does the news page that has a headline link to?

A

a full article

38
Q

what does the news page followed by a scroll-down to small panels feature?

A

previous news stories

39
Q

the news page:
what could the images be from?

A

photos from a magazine or stills from a video or award show live performance

40
Q

the news page:
what does the images used create?

A

a strong and positive image of the artist

41
Q

the news page:
what does the NAACP stand for?

A

National Association for the Advancement of Colored People

42
Q

the news page:
what is the NAACP?

A

an award that celebrates the achievement of ethnically-diverse America

43
Q

the news page:
what does mars winning these awards link to? (2)

A

his celebration of positive ‘street’ culture that we see in the ‘Uptown Funk’ video, and also of the black soul musical tradition

44
Q

subscription screen:
how is it portrayed?

A

it is very basic

45
Q

subscription screen:
what does the sub screen not offer?

A

any incentives other than receiving updates

46
Q

subscription screen:
why may it not offer incentives?

A

because fans who want to interact with the artist on a more personal level will follow him on social media

47
Q

subscription screen:
how many followers does Mars have on Instagram?

A

21.9 million followers

48
Q

subscription screen:
what does Mars regularly post?

A

candid ‘pieces to camera’ videos where he confesses to embarrassing moments or discusses his hopes and fears

49
Q

subscription screen:
what does the posts make the audience feel?

A

feel like they have an intimate relationship with the artist

comp 2 media studies: Bruno Mars MV (7 decks)

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