website

Question 1

why has music websites evolve?

Answer 1

to maintain audience interest and engage new users

Question 2

why do they need to update their content on website?

Answer 2

audiences won’t return as there will be no new information

Question 3

what is Bruno Mars’ official page a great example of?

Answer 3

a website that ensures it is always current

Question 4

what does Mars’ website emphasises?

Answer 4

his connections to fashion, and the live experience of his concerts

Question 5

what is the landing page a conventional layout for?

Answer 5

an artist promotion site

Question 6

what is the large, striking image of?

Answer 6

the artist that becomes a video clip from Mars’ latest release

Question 7

what does the colour being bold reflect?

Answer 7

the street-dance performances

Question 8

what does in the video of mars that has a 70s style afro haircut make a link to?

Answer 8

to urban musical style from previous decades

Question 9

what is at the top of the page?

Answer 9

a navigation bar

Question 10

what are the other conventional links to other pages?

Answer 10

music, merch, tour

Question 11

what is the font?

Answer 11

sans serif and unadorned

Question 12

what does chosen font show?

Answer 12

that it easy to read

Question 13

what does the font could link to?

Answer 13

Mars’ values of being ‘authentic’ and ‘unpolished’

Question 14

what does scrolling down the page lead to?

Answer 14

a full screen promotion for Mars’ current tour

Question 15

why are there buttons for the user?

Answer 15

to select the territory for which they wish to view tour dates

Question 16

what is the colour of the text to make it easy to read?

Answer 16

white on mostly black

Question 17

what does the left hand side of the screen show?

Answer 17

a spotlit Mars in a huge stadium

Question 18

what is the live experience a key part of?

Answer 18

Mars’ image, so having the opportunity to go to one of these shows would be essential for a fan

Question 19

what is there an invitation for following the tour date screen?

Answer 19

to subscribe, with the promise of latest tour dates

Question 20

what does the invitation to subscribe emphasise?

Answer 20

the importance of the live Bruno Mars experience

Question 21

below, what is there a link to?

Answer 21

a Spotify page

Question 22

what is there a track listing for?

Answer 22

the latest album

Question 23

what would the format be familiar to?

Answer 23

many audiences, especially those who listen to music via streaming services

Question 24

what can be reinforced of mar’s ‘vintage’ image?

Answer 24

an opportunity to buy the album on vinyl

Question 25

what is the colour palette?

Answer 25

black, white and gold

Question 26

how does the gold palette consistently maintain?

Answer 26

throughout the site

Question 27

what does the use of gold references - the title of the album - connote?

Answer 27

luxury and success

Question 28

what is common on websites?

Answer 28

many scroll-down landing pages

Question 29

what is there a sample of after latest album and tour info?

Answer 29

there is a sample of clothing merchandise

Question 30

what does the sample of clothing merchandise reflect?

Answer 30

the commercial purpose of the website

Question 31

what does the sample of clothing merchandise offer fans for?

Answer 31

offers fans the opportunity to engage with the Mars brand by wearing this clothing

Question 32

what are the styles of the clothes?

Answer 32

urban/sporting

Question 33

what does the style of the clothes fits with?

Answer 33

Mars’ respect for ‘street’ culture

Question 34

what does the 'News' page follow?

Answer 34

the conventional layout

Question 35

is the 'News' page small or large?

Answer 35

large

Question 36

what is the news page that is a main panel include with?

Answer 36

main panel with a striking image

Question 37

what does the news page that has a headline link to?

Answer 37

a full article

Question 38

what does the news page followed by a scroll-down to small panels feature?

Answer 38

previous news stories

Question 39

the news page: what could the images be from?

Answer 39

photos from a magazine or stills from a video or award show live performance

Question 40

the news page: what does the images used create?

Answer 40

a strong and positive image of the artist

Question 41

the news page: what does the NAACP stand for?

Answer 41

National Association for the Advancement of Colored People

Question 42

the news page: what is the NAACP?

Answer 42

an award that celebrates the achievement of ethnically-diverse America

Question 43

the news page: what does mars winning these awards link to? (2)

Answer 43

his celebration of positive ‘street’ culture that we see in the ‘Uptown Funk’ video, and also of the black soul musical tradition

Question 44

subscription screen: how is it portrayed?

Answer 44

it is very basic

Question 45

subscription screen: what does the sub screen not offer?

Answer 45

any incentives other than receiving updates

Question 46

subscription screen: why may it not offer incentives?

Answer 46

because fans who want to interact with the artist on a more personal level will follow him on social media

Question 47

subscription screen: how many followers does Mars have on Instagram?

Answer 47

21.9 million followers

Question 48

subscription screen: what does Mars regularly post?

Answer 48

candid ‘pieces to camera’ videos where he confesses to embarrassing moments or discusses his hopes and fears

Question 49

subscription screen: what does the posts make the audience feel?

Answer 49

feel like they have an intimate relationship with the artist