website Flashcards
why has music websites evolve?
to maintain audience interest and engage new users
why do they need to update their content on website?
audiences won’t return as there will be no new information
what is Bruno Mars’ official page a great example of?
a website that ensures it is always current
what does Mars’ website emphasises?
his connections to fashion, and the live experience of his concerts
what is the landing page a conventional layout for?
an artist promotion site
what is the large, striking image of?
the artist that becomes a video clip from Mars’ latest release
what does the colour being bold reflect?
the street-dance performances
what does in the video of mars that has a 70s style afro haircut make a link to?
to urban musical style from previous decades
what is at the top of the page?
a navigation bar
what are the other conventional links to other pages?
music, merch, tour
what is the font?
sans serif and unadorned
what does chosen font show?
that it easy to read
what does the font could link to?
Mars’ values of being ‘authentic’ and ‘unpolished’
what does scrolling down the page lead to?
a full screen promotion for Mars’ current tour
why are there buttons for the user?
to select the territory for which they wish to view tour dates
what is the colour of the text to make it easy to read?
white on mostly black
what does the left hand side of the screen show?
a spotlit Mars in a huge stadium
what is the live experience a key part of?
Mars’ image, so having the opportunity to go to one of these shows would be essential for a fan
what is there an invitation for following the tour date screen?
to subscribe, with the promise of latest tour dates
what does the invitation to subscribe emphasise?
the importance of the live Bruno Mars experience
below, what is there a link to?
a Spotify page
what is there a track listing for?
the latest album
what would the format be familiar to?
many audiences, especially those who listen to music via streaming services
what can be reinforced of mar’s ‘vintage’ image?
an opportunity to buy the album on vinyl
what is the colour palette?
black, white and gold
how does the gold palette consistently maintain?
throughout the site
what does the use of gold references - the title of the album - connote?
luxury and success
what is common on websites?
many scroll-down landing pages
what is there a sample of after latest album and tour info?
there is a sample of clothing merchandise
what does the sample of clothing merchandise reflect?
the commercial purpose of the website
what does the sample of clothing merchandise offer fans for?
offers fans the opportunity to engage with the Mars brand by wearing this clothing
what are the styles of the clothes?
urban/sporting
what does the style of the clothes fits with?
Mars’ respect for ‘street’ culture
what does the ‘News’ page follow?
the conventional layout
is the ‘News’ page small or large?
large
what is the news page that is a main panel include with?
main panel with a striking image
what does the news page that has a headline link to?
a full article
what does the news page followed by a scroll-down to small panels feature?
previous news stories
the news page:
what could the images be from?
photos from a magazine or stills from a video or award show live performance
the news page:
what does the images used create?
a strong and positive image of the artist
the news page:
what does the NAACP stand for?
National Association for the Advancement of Colored People
the news page:
what is the NAACP?
an award that celebrates the achievement of ethnically-diverse America
the news page:
what does mars winning these awards link to? (2)
his celebration of positive ‘street’ culture that we see in the ‘Uptown Funk’ video, and also of the black soul musical tradition
subscription screen:
how is it portrayed?
it is very basic
subscription screen:
what does the sub screen not offer?
any incentives other than receiving updates
subscription screen:
why may it not offer incentives?
because fans who want to interact with the artist on a more personal level will follow him on social media
subscription screen:
how many followers does Mars have on Instagram?
21.9 million followers
subscription screen:
what does Mars regularly post?
candid ‘pieces to camera’ videos where he confesses to embarrassing moments or discusses his hopes and fears
subscription screen:
what does the posts make the audience feel?
feel like they have an intimate relationship with the artist
