audiences Flashcards
who are Bruno Mars’ target audience?
primarily younger female
what does the ‘uptown funk’ video appeal to?
wider demographics
what could appeal to older groups?
The retro elements of the song and video, for example, might create a sense of nostalgia
why could it appeal to male audience? (3)
- particular might identify with the performers
- aspire to the lifestyle that is represented in the video
- females are being sexualised and objectified (male gaze theory)
in terms of the uses and gratification theory, what is the main gratification for audience?
entertainment
what are likely to engage and a offer a sense of escapism to viewers? (4)
Elements such as the fast paced editing
the energetic performances
choreography
as well as the moments of humour
how is the popularity of the video demonstrated?
the vast number of views on YouTube
what is the views likely to have generated amongst fans?
discussion amongst fans, providing an element of social interaction
what does many user-generated videos recreating Uptown Funk’ were posted on social media show?
interactive audience response as some of these went viral, potentially generating more publicity for the official video
how was there a positive critical response to uptown funk?
was named in Rolling Stone magazine’s Top 20 music videos of 2014
how was the video described in the guardian?
as having ‘super-slick, Jackson-like group choreography, glossy production and retro styling’.
what was the billboard review?
‘It’s easily one of the most joyous songs released in 2014, and now, an equally ebullient music video for the track is here”
what is according to Stuart Hall’s Reception Theory?
These responses seem to demonstrate a preferred reading of the video
what is the stuart hall reception theory?
a way to understand how people make sense of what they see in the media. It says that when we watch TV, read news, or interact with any media, we don’t all see it the same way. It depends on our own background and beliefs.
