representation Flashcards

1
Q

what does the waist down medium shot of the women’s legs imply?

A

objectifying her and may engage a male audience

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2
Q

what is common in music videos?

A

sexualising women

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3
Q

why was sexualising women in music videos particularly old fashioned?

A

as many 80s music videos did this

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4
Q

who might these type of old fashioned videos appeal to?

A

an older audience who are familiar with these kind of representations

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5
Q

what does the close up on the men emphasise?

A

their close relationship

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6
Q

what does the low angle shot make the men seem?

A

powerful

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7
Q

what signifies their group mentality?

A

their collective gaze at the women

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8
Q

what does their suit connotes?

A

wealth and success

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9
Q

what does the dance sequences in unison create?

A

the idea of men being similar and having a close bond

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10
Q

how is there an interesting portrayal of gender in the video?

A

The emphasis is clearly on male camaraderie

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11
Q

what are all typically ‘male bonding’ behaviour?

A

The opening shots are close-up of hands shaking, slapping shoulders

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12
Q

what does the dance routine shows when the song starts properly?

A

dance routine does not focus solely on Mars, but rather shows him as a member of a team

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13
Q

by contrast, who are not hardly featured at all?

A

women

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14
Q

what mimics the videos and films of the 1980s?

A

The opening shot of a pair of long women’s legs, with later shots of a woman’s fur coat

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15
Q

what does these buddy movies featured?

A

a group of male friends chasing after girls - though the emphasis was on male friendship rather than sexuality

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16
Q

later in the video, what happens when a number of women walk past?

A

the boys whose eyes follow admiringly

17
Q

how are the first female ‘character’ framed?

A

framed so we can only see their bodies

18
Q

what could a feminist approach argue with how women are framed?

A

that this objectifies and de-humanises the women

19
Q

what is the nature of the sequences?

A

the traditionally masculine nature

20
Q

what are the a number of?

A

amusing subversions

21
Q

what does mars seem to be mainly interested in rather than the passing women?

A

himself (narcissism)

22
Q

when does Mars wears his pink jacket?

A

when he goes to a women’s beauty salon to have his hair styled

23
Q

when he wears his pink jacket, what does he sing at one point?

A

“kiss myself / I’m so pretty”.

24
Q

what are all of these subvert male stereotypes of?

A

not caring about appearance, and of ‘beauty being a feminine obsession

25
Q

what are also subverted?

A

race and class stereotypes

26
Q

where was Mars born?

A

Hawaii

27
Q

what race is Mars?

A

mixed race

28
Q

what race are most of his band?

A

African-American

29
Q

what race is Mark Ronson?

A

white british

30
Q

what does Mars, his band and Ronson are all represented as?

A

very positively as fun, talented people

31
Q

why would there be signs of criminality (even though there is none in the video)?

A

might typically be associated with this type of ‘urban’ location

32
Q

what is the neighbourhood represented as?

A

it seems poor but happy

33
Q

what are 3 signs of criminality?

A

drug dealers, pimps or prostitutes

34
Q

what is another subversion of the short sequence of the band?

A

the band have their shoes polished by white shoe-shine guys

35
Q

what has the role of white shoe-shine guys usually been associated with?

A

Black Americans

36
Q

what has the role of white shoe-shine guys become symbolic of?

A

racial inequality

37
Q

By showing white shoe-shiners working for black characters, what does this video challenge?

A

deliberately challenges this stereotype