media industries Flashcards
what was ‘uptown funk’ a collaboration between?
Bruno Mars and Mark Ronson
who is mark ronson?
a very successful DJ and music producer
did mark ronson appear in the video?
yes, he was featured
why does mark ronson being featured widens the target audience for the product?
as it has the potential to appeal to fans of each artist
who is Bruno Mars signed to?
the Atlantic Records label, which is part of Warner Music Group
what company released uptown funk?
Columbia Records (Mark Robson’s record label)
what is Columbia Records part of?
Sony conglomerate
what does the video demonstrate as it was released by a major label?
the high production values typical of a high budget music video
how was Mars already an established star?
had two platinum-selling albums (Doo-Wops and Hooligans and Unorthodox Jukebox) in the USA prior to the release of ‘Uptown Funk’.
why was Mars named as Billboard’s Artist of the Year in 2013?
owing to the chart success of Unorthodox Jukebox (album and three singles), combined with the box office sales of his ‘Moonshine Jungle’ tour.
what did Mars also worked as for the uptown funk video? (2)
as a record producer and co-produced the video
how did ‘uptown funk’ became a huge commercial success? (2)
1. what didn it achieved from the RIAA?
2. how many copies were sold worldwide?
for example it achieved a ‘Diamond’ certification from the RIAA (more than 10 million units sold in the USA) and also sold multimillion copies in several countries around the world, including the UK.
when was the song released for digital download in several countries?
november 2014
when was the video on published mark robson’s youtube page?
19th november 2014
why was uploading around november a popular time to release music?
as many products compete to be the Christmas number one single
