W9 Flashcards
What are traditional and alternative data collection methods?
Traditional methods, often used in qualitative research, include interviews and focus groups. Alternative methods, less regularly used, may include qualitative surveys or story completion.
What are interviews?
Interviews are conducted one-to-one and are helpful for exploring individual accounts in-depth. They can be structured, semi-structured, or unstructured.
What are focus groups?
Focus groups aim to gather information from multiple participants, allowing for the sharing of ideas, experiences, and views. A researcher typically acts as a facilitator to ensure the discussion stays on topic.
What are qualitative surveys?
Qualitative surveys involve self-reporting and usually include measures and demographic questions. They often have a large sample size and can combine qualitative and quantitative responses.
What are prompt methods?
Prompt methods use videos, activities, or audio to initiate discussion. Participants lead the discussion, making it suitable for sensitive topics.
What is story completion?
Story completion is a projective test where participants complete a story stem, allowing for creativity and revealing potentially undesirable views.
What are solicited diaries?
Solicited diaries involve diary writing within predefined guidelines for research purposes. They provide partial access to the thoughts and feelings of participants and can be cathartic.
What is media data?
Media data includes information from newspapers, magazines, TV, and online comments. It provides easy access and highlights common issues.
What is user-generated content?
User-generated content utilizes pre-existing data from online sources, often through data harvesting or external sites hosting purposive research, such as Reddit threads.
What are discussion boards?
Discussion boards are online forums where people share interests and interact on specific topics. They can have subforums and are analyzed by selecting threads, downloading and formatting data, and analyzing useful elements.
What are some ethical considerations in user-generated content?
Researchers should avoid private discussion forums, describe rather than quote to avoid identifying posters, and read terms and conditions to ensure ethical use of the data.
