W10 - introduction to behaviour change

Question 1

What are some interventions of behaviour change?

Answer 1

• Legislation and Taxation - SSB(sugar, sweets and beverage) tax, increasing fuel consumption
  
  • Mass media campaigns
  • Social marketing
  • Community programmes - walking, GP referral schemes

Question 2

Why is behaviour change important?

Answer 2

• Prevent disease
• Improve management of existing disease
• Increase quality of life
• Reduce healthcare costs
  Lifestyle factors such as lack of physical inactivity and poor diet are some of the main risk factors for chronic diseases and cost the NHS over £10 billion per year (Scarborough et al, 2011)

Question 3

What is motivational interviewing?

Answer 3

Motivational interviewing is a directive, client-centered counselling style for eliciting behaviour change by helping clients to explore and resolve ambivalence.
* Engaging - used to involve the client in talking about issues, concerns and hopes, and to establish a trusting relationship with a counsellor.
* Focusing - used to narrow the conversation to habits or patterns that clients want to change.
* Evoking - used to elicit client motivation for change by increasing clients’ sense of the importance of change, their confidence about change, and their readiness to change.
* Planning - used to develop the practical steps clients want to use to implement the changes they desire

Question 4

What are the two models of behaviour change?

Answer 4

Behaviour change wheel and COM-B