VOGUE Representation Flashcards
How is the set issue of VOGUE high culture?
Picnics article - mention of Queen Victoria, formal clothing
Front cover - extravagant jewels, teal colours, head dress
How are women represented as domestic in VOGUE?
Passive representations of women
Imperial leathers advert, holding child, snuggling her face into him - nurturing and maternal
Picnics article, sitting around holding children
Heatwaves, modelling clothes
Women are not represented as DOING anything
Why are women represented as domestic in VOGUE?
Target audience (20-35)
Women at the time were more likely to get married and have children younger, represents a lot of young families, caters to the target audience
How are the views around second wave feminism represented in the 1965 issue of VOGUE?
Shiela Blacks money article - teaches women to be financially independent “invest without their husbands knowing about it”
Also caters to upper class audiences
Women more independent
How are women sexualised in this issue of VOGUE?
Revlon advert - gesture code of woman shutting her eyes and raising her head whilst applying blush - possible sexual innuendo
Describes women as “alluring”
Bare essentials advert, woman is naked from the shoulders up (close up shot)
“Are you woman enough”
What does Van Zoonen argue about the representation of women?
Women are either sexualised or domesticated
How are people of colour symbolically annihilated in the issue of VOGUE?
Bare essentials advert shows “nude” lipsticks, would only show up as nude on light skin
Black Egyptian men in the picnic article, faceless, seen as servants, in the foreground- less important than the white woman
