VOGUE Industry Flashcards
Which company published VOGUE?
Condé Naste
What does the VOGUE fashion fund do?
Funds new fashion designers in order to find new talent
(Minimises risk)
How does the Condé Naste college of fashion benefit VOGUE?
Creates revenue due to the tuition, minimises risk by minimising competition
How much does a single page advert cost in VOGUE?
£36,000
How does VOGUE maximise their audience?
•Star appeal
•Artist collaborations
•Mainstream ideology
Where has VOGUE globalised to?
Japan
Mexico
France
Italy
Etc
How has VOGUE distributed digitally?
•Websites for specific countries : VOGUE UK
•Strong social media presence, uses apps for designated countries like using WeChat for Chinese audiences
When and where was VOGUE originated?
1892 in America
Purchased by Condé Naste in 1909
How does VOGUE take risks?
•They were the first to print in colour in 1930s which made the magazine more expensive, but they relied on their ABC1 audience to guarantee a profit
•First African American model
How many copies does VOGUE sell a month
Still around 200,000 despite the decline in sales over they years
How does VOGUE maximise profit?
Companies replicate successful formats to maximise profits
How does VOGUE challenge Curran and Seaton’s theory?
Despite their mainstream ideology, VOGUE focuses on finding new talent which shows they embrace new creativity
How is VOGUE an opinion leader?
VOGUE cultivates audience into widespread beliefs because a passive audience (mainstreamers) are influenced to align with their values and beliefs
Who is the target audience for VOGUE?
•18-35
•Mainstreamers, aspirers
•ABC1
•People looking for self improvement
