ThIIIrd Industry Flashcards
How often do Thiiird produce content?
Annual print magazine
Bi monthly magazine
What is the name of thiiirds podcast?
Thiiird waves
How many editions are printed for each issue?
3000
Mostly sell outs
Which independent company distributes Thiiird magazine?
Ra and Olly
Does thiiird magazine advertise?
No direct advertisements
Will show brands that they have collaborated with
Who is the chief editor for Thiiird magazine?
Rhona Ezuma
How is Thiiird magazine funded?
Local businesses, The princes trust and often Thiiirds own creative team
Rhona invested with a partner with her own savings in order to publish the first issue
What other job does Rhona have and how can this be used for Thiiirds advantage?
Works as a stylist for mainstream brands: adidas, GQ and VOGUE magazine
Can generate collaborations and partnerships
Name an example of when a mainstream company partnered with Thiiird?
“Let’s Let Black Boys SMILE”
Collaboration with Nike
How does Thiiird use their website to encourage partnerships?
Link on about us page to encourage brands to get in contact
How does Thiiirds ownership reflect their values and beliefs?
Women ran and black owned
A survey in 2021 claimed that what percentage of journalists were white in the UK?
92%
Name an example of how Thiiird is not profit driven?
Participated in an exhibition in 2018 names “putting ideas before profit”
No direct advertising
Diverse ownership
How many readers does Thiiird have a month on average?
1900
How many Instagram followers does Thiiird have?
6000
Link on website
How much did followers fundraise to support Thiiird magazine over the pandemic?
Over £3000
How does Thiiird magazine challenge Hesmondhaugh’s belief that media industries try to minimise risk to maximise profit?
•Doesn’t follow a formula or repetition of genre conventions
•Doesn’t seek to increase profits
•Doesn’t push for readers to change themselves to become a better man/woman (selling products through adverts), embraces the individual
How does Thiiird support Hesmondhaughs idea of Radical potential of the internet?
Digital optimists
Saw a gap in the market for this type of content
Not limited by profit orientated motives
How does Thiiird’s ownership support Curran and Seaton’s theory?
Diverse ownership = more creative content
Do not dominate the media industry but have relative success for an independent company
