TBI industry

Question 1

Which publishing company do TBI work with?

Answer 1

Dennis publishing

Question 2

How does TBI make revenue?

Answer 2

•Advertisements: Sky advert for Westworld (conglomerates)
Charity adverts and local community adverts (e.g. club de Fromage)
•Issues sold on the streets - vendors pay £2 for a copy and resell for £4, vendors keep their profits
•Digital subscriptions
•TBI shop

Profits are given back to the community and TBI vendors

Question 3

What is TBI slogan?

Answer 3

“A hand up not a hand out”

Question 4

Which company funded TBI?

Answer 4

The Body Shop gave TBI a grant of £50,000 to kick start the brand. Now TBI is self-sufficient

(One of the founders of TBI was married to the founder of the body shop)

Question 5

Who does TBI work with to digitally distribute the magazine?

Answer 5

ZINIO

Question 6

In which countries has TBI globalised?

Answer 6

Japan
Australia
South Korea
Ireland
Taiwan

Question 7

Which TBI group provides the homeless with training, mental health support and housing support?

Answer 7

The Big Issue Foundation

Question 8

Which TBI group provides entrepreneurs who are contributing to solving poverty funds to kickstart their company?

Answer 8

The Big Issue Invest

Question 9

Which celebrities appeared on the front cover of TBI?

Answer 9

Robert Downey Jr
David Bowie
Ricky Gervais

Question 10

Why would TBI create collectors editions?

Answer 10

To influence audiences to collect the magazine
Artist Ben Eine designed covers to celebrate the sale of 200 million TBI copies

Question 11

What was the difference in TBI sales from 2000 to 2011?

Answer 11

2000s: 300,000 copies sold a week
2011: 125,000 copies sold a week

Question 12

Why did sales increase after TBI decided to rebrand?

Answer 12

•Magazines became more politically focused (popular with the public)
•Celebrity issues (star appeal)

Question 13

How does TBI challenge Curran and Seaton’s theory?

Answer 13

C+S argue that a small number of media conglomerates control the media industry, limiting creativity. However, despite not being profit driven, TBI are still successful and can self-sustain the company.
Supports the theory as TBI focus on creative content as a result of this

Question 14

How can TBI link to Livingstone and Lunt’s theory?

Answer 14

Protects consumer by creating entertaining and engaging content

Protects citizen by helping the local community and vendors and not spreading harmful content