KSI Industry

Question 1

Why does the YouTube algorithm promote KSI’s videos?

Answer 1

KSI follows the trends
2016: prank videos, gaming
2017: ‘Beef’ with other YouTubers, diss tracks, fight with Logan Paul

Question 2

Some examples of KSI’s controversy?

Answer 2

• Uses clickbait “I’m getting deported”
• “The Sidemen being gay for 60 seconds straight”
• Saying racial slur against people of South Asian nationality on FIFA stream with the sidemen

Question 3

What was KSI’s apology video titled?

Answer 3

“I messed up…”

Question 4

What does KSI’s controversy show about YouTube’s regulation?

Answer 4

That YouTube are less strict than powerful television companies, more lenient to controversy

Question 5

How does KSI diversify his content? How does this mean he can take more risks?

Answer 5

•Music contract in 2022 with Atlantic records
•Sides restaurant
•CEO of boxing company “misfits”
•X1X vodka
•PRIME energy
•2016: mobile game “KSI unleashed”
•”Best cereal” company
•Clothing brand on his website (ShopKSI.com)

Question 7

How much does KSI roughly earn from endorsements?

Answer 7

£75,000

Question 8

How does KSI challenge Curran and Seaton and Hesmondaugh’s theories?

Answer 8

They argue that conglomerates dominate the media industry
KSI challenges this by being an independent producer who has generated huge success
Online media and the rise of social media has changed the media industry

Question 9

Why does KSI maximise risk to maximise profit?

Answer 9

Audience prefer controversy
He uses clickbait to attract this type of audience