Vocab - Design Process (Strand 2) Flashcards

1
Q

THUMBNAIL SKETCHES

A

Quick, abbreviated drawings. Usually, they are done very rapidly and with no corrections.

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2
Q

AUDIENCE

A

Planning step where you consider who will be viewing your graphic art design.

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3
Q

PURPOSE

A

Planning step where you consider the reason for creating your graphic art design.

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4
Q

BALANCE

A

Is the equal distribution of visual weight.

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5
Q

SYMMETRICAL

A

The design is the same or similar on both sides of an axis.

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6
Q

ASYMMETRICAL

A

The design is different on either side of an axis, but the weight is still evenly distributed.

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7
Q

CONTRAST

A

Is the difference between two elements. Like; color, texture, detail, shape.

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8
Q

EMPHASIS

A

Is a way of using elements to stress a certain area in a design.

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9
Q

MOVEMENT

A

Is a technique used which gives the illusion or suggestion of movement

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10
Q

UNITY

A

Is how well all the visual elements work together in a design.

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11
Q

LINE

A

Is a mark that connects two or more points.

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12
Q

SHAPE

A

Is any two-dimensional area with a recognizable boundary. This includes circles, squares, triangles, and so on. Two distinct categories: geometric and organic.

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13
Q

TEXTURE

A

Is the physical quality of a surface. Texture adds depth and tactility to otherwise flat images.

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14
Q

COLOR

A

Is a design element that conveys emotion, mood, personal and cultural messages, symbolism, and the importance in relationship to a part of a design.

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15
Q

VALUE

A

Is the use of light and dark, shade and highlight.

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16
Q

SPACE

A

It refers to the area that a shape or form occupies. Either positive (filled) or negative (empty) space.

17
Q

FORM

A

Is a shape that appears to be three dimensional, having weight, width and depth.

18
Q

PROPORTION

A

Is the relationship between the sizes of different parts in a design.

19
Q

SCALE

A

Is the size of an object compared to the rest of the surroundings in a design.

20
Q

RULE OF THIRDS

A

The work area is divided into a 3x3 grid. The focal point of the image is placed on or near one of the grid lines, creating visual balance with the rest of the space.

21
Q

RGB

A

Red, Green, Blue - color model used to display color on computer monitors, televisions, and similar devices

22
Q

CMYK

A

Cyan, Magenta, Yellow, Black - the four ink colors used to create most process color printing

23
Q

Indexed Color

A

Is a technique to manage digital images’ colors in a limited fashion, in order to save computer memory and file storage. The color is not directly stored in the image, but in a color lookup table or palette.