Vocab - Design Process (Strand 2) Flashcards
THUMBNAIL SKETCHES
Quick, abbreviated drawings. Usually, they are done very rapidly and with no corrections.
AUDIENCE
Planning step where you consider who will be viewing your graphic art design.
PURPOSE
Planning step where you consider the reason for creating your graphic art design.
BALANCE
Is the equal distribution of visual weight.
SYMMETRICAL
The design is the same or similar on both sides of an axis.
ASYMMETRICAL
The design is different on either side of an axis, but the weight is still evenly distributed.
CONTRAST
Is the difference between two elements. Like; color, texture, detail, shape.
EMPHASIS
Is a way of using elements to stress a certain area in a design.
MOVEMENT
Is a technique used which gives the illusion or suggestion of movement
UNITY
Is how well all the visual elements work together in a design.
LINE
Is a mark that connects two or more points.
SHAPE
Is any two-dimensional area with a recognizable boundary. This includes circles, squares, triangles, and so on. Two distinct categories: geometric and organic.
TEXTURE
Is the physical quality of a surface. Texture adds depth and tactility to otherwise flat images.
COLOR
Is a design element that conveys emotion, mood, personal and cultural messages, symbolism, and the importance in relationship to a part of a design.
VALUE
Is the use of light and dark, shade and highlight.