Visual Literacy Persuasive Writing Essay

Question 1

What is a heading paragraph to be used in the exam?

Answer 1

{begining statement} because of the highly effective heading that I have used. The main heading is ‘xxx’ and this is powerful because ‘xxx’. This will grab the attention of the target audience and make them read the rest of the ad. In order to ensure that they notice this heading, I’ve used big, bold, capital letters. This will capture the viewers attention and make them intrigued about the ad. I have also put the text in the ‘xxx’ position and used the colour ‘xxx’ which contrasts with the background. I have done this as it will stand out and be the first thing they read.

Question 2

What is a humour or pun paragraph to be used in the exam?

Answer 2

{begining statement} because I have used ‘xxx’ to include {a clever pun} or {humour} in the ad. {explain meaning of xxx }. This will cause the viewer to consider the advert, which is important as it will make the ad memorable and the viewer will discuss the ad with people which creates publicity. This will make your campaign successful as people will know about your ad.

Question 3

What is a pathos paragraph to be used in the exam?

Answer 3

{begining statement} because I have used the technique of pathos. Pathos is a quality that evokes emotions. This taps into the viewers feelings and makes them want to make a difference or a change by following what the ad says. I have ‘xxx’’. People will feel ‘xxx’, and will want to ‘xxx’.

Question 4

What are 4 beginning statements?

Answer 4

1. To start with

Question 5

What might be included in a paragraph that desribes the atmosphere or mood of an ad? (5)

Answer 5

mention colour
mention picture
mention font if relevent
mention any of text if relevent
mention ethos if relevent

Question 6

What might be included in a paragraph that desribes the catchy headline of an ad? (5)

Answer 6

• font size
• colour contrast
• content
• position
• font