Advertising Study Exam

Question 1

<p>What are 4 purposes of advertising?</p>

Answer 1

<ol><li>To persuade us to buy a specific product</li><li>To increase our ‘brand awareness’</li><li>To persuade us to use a particular service</li><li>To inform us about a specific issue – could be social</li></ol>

Question 2

<p>What are the 3 major categories of target audiences?</p>

Answer 2

<ul><li>gender</li><li>age</li><li>class.</li></ul>

Question 3

<p>What are the 3 sub groups of the gender target audience category?</p>

Answer 3

<ul><li>male</li><li>female</li><li>male and female</li></ul>

Question 4

<p>What are the 5 groups for age target audience?</p>

Answer 4

<ul><li>up to 15</li><li>16-24</li><li>25-35</li><li>36-55</li><li>over 55</li></ul>

Question 5

<p>What are the 3 social classes for target audiences?</p>

Answer 5

<ul><li>low</li><li>upper</li><li>middle</li></ul>

Question 6

<p>What are the 7 deadly sins?</p>

Answer 6

<ol><li>Anger</li><li>Lust</li><li>Envy</li><li>Sloth</li><li>Gluttony</li><li>Greed</li><li>Pride</li></ol>

Question 7

<p>What are the 9 advertising tecniques?</p>

Answer 7

<ol><li>BANDWAGON</li><li>NAME CALLING</li><li>TESTIMONOAL</li><li>GLITTERING GENERLAITY</li><li>PLAIN FOLK APPEAL</li><li>TRANSFER</li><li>EMOTIONAL WORDS</li><li>FAULTY REASONIGN</li><li>FEAR</li></ol>

Question 8

<p>What is Bandwagon and what is an example?</p>

Answer 8

<p>The implication is that you must JOIN in to FIT in<br></br>because everybody is doing this.</p>

<p>If you want to fit in, you need to “jump on the<br></br>bandwagon” and do it too.</p>

<p>EXAMPLE</p>

<p>If the whole world uses this VISA card, you must<br></br>need one too.</p>

Question 9

<p>What is name calling and what is an example</p>

Answer 9

<p>A negative word or feeling is attached to an<br></br>idea, product, or person. If that word or feeling<br></br>goes along with that person or idea, the<br></br>implication is that we shouldn’t be interested in<br></br>it.</p>

<p>EXAMPLE</p>

<p>Do we want a mayor who will leave us in debt?</p>

Question 10

<p>What is testimonal and what is an example of it?</p>

Answer 10

<p>A famous person endorses an idea, a product, a<br></br>candidate. If someone famous uses this<br></br>product, believes this idea, or supports this<br></br>candidate, so should we.</p>

<p>EXAMPLE</p>

<p>If we drink milk we will all be as famous as Milly<br></br>the model.</p>

Question 11

<p>What is GLITTERING GENERLAITY and what is an example?</p>

Answer 11

<p>A commonly admired virtue is used to inspire<br></br>positive feelings for a person, idea, or product.<br></br>Words like truth, democracy, beauty, timeless<br></br>are examples of those general terms.</p>

<p>EXAMPLE</p>

<p>If you want to be brighter, you’ll support Bill<br></br>Brite.</p>

Question 12

<p>What is plain folk appeal and what is an example?</p>

Answer 12

<p>This idea, product, or person is associated with<br></br>normal, everyday people and activities</p>

<p>EXAMPLE:</p>

<p>We want a Jim Smith, a mayor who supports the<br></br>regular worker.</p>

Question 13

<p>What is transfer an what is an example?</p>

Answer 13

<p>Employs the use of symbols, quotes or the<br></br>images of famous people to convey a message.</p>

<p>EXAMPLE:</p>

<p>An television ad with a "scientist" in a white lab<br></br>coat explains the dramatic consequences of<br></br>altering the food chain by destroying this<br></br>habitat</p>

Question 14

<p>What is Emotional words and what is an example?</p>

Answer 14

<p>Words that leave us with positive feelings are<br></br>used to describe a product, person, or idea. We associate those words and, therefore, those positive feelings with the product.</p>

<p>EXAMPLE</p>

<p>What feelings are inspired by the words “true<br></br>love”? If you wear this cologne will someone fall<br></br>in love with you?</p>

Question 15

<p>What is Faulty Reasoning and what is an example?</p>

Answer 15

<p>Factual supporting details are used though they<br></br>do not support the conclusion.</p>

<p>EXAMPLE</p>

<p>Does this mean that teachers need medication<br></br>to keep their cool during the school day ?</p>

Question 16

<p>What is fear and what is an example?</p>

Answer 16

<p>Our fears are displayed. Ideas, candidates, or products are shown to put our fears to rest.</p>

<p>EXAMPLE</p>

<p>If you use Safety Ware it will people from<br></br>stealing your identity-or will it?</p>

Question 17

What might be included in a paragraph that desribes the atmosphere or mood of an ad? (5)

Answer 17

mention colour
mention picture
mention font if relevent
mention any of text if relevent
mention ethos if relevent

Question 18

What might be included in a paragraph that desribes the part of the ad that grabs peoples attention? (5)

Answer 18

if the heading grabs people’s attention, then you can talk about:

• font size
• colour contrast
• content
• position
• font

if something else grabs their attention then talk about that,

Question 19

what are the 5 potential paragraphs?

Answer 19

Atmosphere
Attention Grabbing
Action
Humour/Clever/Pun
Message
[if nessasary, you can combine message and action]

Question 20

What might be included in an action paragraph?

Answer 20

• words that inspire people to take action quickly like ‘for a short time only’
• instructions what people shod do (eg website, phone number, app)