Advertising Flashcards
What are 4 purposes of advertising?
- To persuade us to buy a specific product
- To increase our ‘brand awareness’
- To persuade us to use a particular service
- To inform us about a specific issue – could be social
What is advertising?
Advertising is the promotion of goods, services, companies and ideas, usually performed by a company through a variety of media.
What are 5 categories of advertising?
- Print Advertising [is anything printed on paper, be it newspapers, magazines, newsletters, booklets, flyers, direct mail, or anything else that would be considered a portable printed medium, then it comes under the banner of print
advertising.] - Outdoor Advertising [is a broad term that describes any type of advertising that reaches the consumer when they are outside. Outdoor advertising is a mass market medium. It is better used for broad messages, branding and support
campaigns] - Broadcast Advertising [applies to commercials aired on either television, radio and internet which are typically called spots. It’s also known as on-air advertising, and it’s the primary revenue generator for commercial television, radio stations and internet sites.]
- Covert Advertising [refers to when a product or brand is embedded in entertainment and media. It uses undercover tactics turning entertainment into an extended advert. It raises brand or name image making it more recognizable and memorable to the target audience.]
- Public Service Advertising[]
What does steryotype mean?
What are the 3 major categories of target audiences?
- gender
- age
- class.
What are the 3 sub groups of the gender target audience category?
- male
- female
- male and female
What are the 5 groups for age target audience?
- up to 15
- 16-24
- 25-35
- 36-55
- over 55
What are the 3 social classes for target audiences?
- low
- upper
- middle
As well as age, gender and class, what else do you need to think about the target audience when advertising?
For specialist products, the target groups might be decided by:
- special interest [for example railway enthusiasts, sports fans]
- other characteristics [such as geographical origin, cultural background.]
Which groups typically have steryotype? (2,4)
Many adverts display stereotypes, presenting clear messages about how members of certain groups [eg. gender, race, religion, age should act, look like, do].
This is frequently seen in gender roles, where
- kitchen appliances are targeted at women,
- lawn movers at men,
- dolls at girls
- car toys at boys.
What are the 7 deadly sins?
- Anger
- Lust
- Envy
- Sloth
- Gluttony
- Greed
- Pride
What are the 9 advertising tecniques?
- BANDWAGON
- NAME CALLING
- TESTIMONOAL
- GLITTERING GENERLAITY
- PLAIN FOLK APPEAL
- TRANSFER
- EMOTIONAL WORDS
- FAULTY REASONIGN
- FEAR
What is Bandwagon and what is an example?
The implication is that you must JOIN in to FIT in
because everybody is doing this.
If you want to fit in, you need to “jump on the
bandwagon” and do it too.
EXAMPLE
If the whole world uses this VISA card, you must
need one too.
What is name calling and what is an example
A negative word or feeling is attached to an
idea, product, or person. If that word or feeling
goes along with that person or idea, the
implication is that we shouldn’t be interested in
it.
EXAMPLE
Do we want a mayor who will leave us in debt?
What is testimonal and what is an example of it?
A famous person endorses an idea, a product, a
candidate. If someone famous uses this
product, believes this idea, or supports this
candidate, so should we.
EXAMPLE
If we drink milk we will all be as famous as Milly
the model.
