Visual Literacy

Question 1

What does purple represent? (3)

Answer 1

Royalty

Question 2

What does yellow represent? (3)

Answer 2

Happy, sunny, excited

Question 3

What does red represent? (3)

Answer 3

Love, dramatic, war

Question 4

What does white represent?(3)

Answer 4

plain, purity, cleanliness

Question 5

What does blue represent? (3)

Answer 5

calm, relaxed, peaceful

Question 6

What does brown represent? (3)

Answer 6

Earth

Question 7

What does green represent? (3)

Answer 7

Eco-friendly, nature

Question 8

What does black represent? (3)

Answer 8

death, depression, anger

Question 9

What things should I look for in images of animals or people? (4)

Answer 9

• What are the people looking at (an object or the reader)
• What angle is the photo taken at
• What are the people feeling
• Do you want to be like them or avoid being like them

Question 10

What does it achieve if an animal or person is looking straight at the reader in an ad ?

Answer 10

It makes the viewer feel connected to the animal or person.

Question 11

What does it achieve if people or animals are looking at an object in the ad ?

Answer 11

It makes the viewer look at the object.

Question 12

What are some emotions that can be created in an ad? (6)

Answer 12

Sadness, desire, excitement, calm, fun, casual

Question 13

What does having a celebrity in an ad achieve?

Answer 13

1. You think that if a celebrity is doing this or taking this that you should too because you want to be like them.
2. You would trust a celebrity to give you accurate advice.
3. If a celebrity is on an ad it will capture peoples attention and make them look at the ad.

Question 14

Why is humour used in ads?

Answer 14

1. It makes you remember the ad

2. You might talk to your friends about it which is good advertising

Question 15

Why are words like ‘act now’ or ‘limited time only’ used in ads?

Answer 15

To create a sense of urgency to take action.