Visual & Critical Literacy

Question 1

What are the key things to look for in advertising?

Answer 1

Target audience, desired message, persuasive language, and image layout

Question 2

What role do objects/shapes play in advertising?

Answer 2

shapes and objects can be associated with certain emotions and connotations. An object can be used as a shortcut in a message but relies on the understanding of the symbol by the audience

Question 3

How does the size of objects impact advertisements and visual media?

Answer 3

Important objects are usually large and located in the foreground while small objects that can be placed in the background are considered less important.

Question 4

How does colour contribute to an image’s message?

Answer 4

Different colours create different moods for the viewer. For example: red is passion, white is purity, and green is calmness

Question 5

What role does the positioning of text and other elements have in visual media?

Answer 5

Objects placed in the middle of the composition are given a higher emphasis and importance than ones positioned off to the sides

Question 6

What can angles contribute to an image?

Answer 6

Low angles create a feeling of power and status while low angles do the opposite

Question 7

How are settings used in visual media?

Answer 7

Settings have symbolic significance and influence our response to a photograph. Non-descript settings can give more focus on the main subject of the image

Question 8

What does body language do for an image’s mood

Answer 8

posture, gesture and facial expression all tell about the way that the viewer is meant to feel

Question 9

What does different clothing represent

Answer 9

Different clothing can signify personality, status, age, or culture