Visual Communication Flashcards
1
Q
Images that document events They point to something that is there Images work as evidence Facts (Footprints- tells you something was there and something happened)
A
Index
2
Q
Images that summarizes an idea or a concept, images that are about ideas, concepts, or values that we hold
Symbolic not literal
(Stop sign: association with shape and color)
A
Icon
3
Q
Ways activist art persuades it’s viewers
A
Awareness through interpretation
Awareness through participation
4
Q
Ethical concerns that accompany visual communication
A
- Images are an emotion-laden form of communication
2. Images take place in a commercial culture
5
Q
Formal elements of advertising
A
Shapes
Colors
Placement
6
Q
Low potency and activity
A
Curved lines
7
Q
High potency and medium activity
A
Right angles
8
Q
High potency and activity
A
Sharp angles
9
Q
Composition and editing techniques
Gender, social status, youth
A
Advertising and overall style
10
Q
Encoding part of the message; the person putting the image together(photographer)
A
Syntactic Indeterminacy
