Advertising Flashcards
1
Q
Conditioned responses; associations you have with the brand
A
Stimulus response
2
Q
Persuasive appeals based on hard facts about audience like age, SES, gender
A
Demographics
3
Q
Values and Lifestyles System creates ad messages that connect with different types of consumers
A
Psychographics
4
Q
Placing brand name in consumer’s mind
A
Product positioning
