Political Language Flashcards
Inoffensive words
(“Affordable health care act” or “obamacare”)
(“Marriage equality” instead of same sex marriage)
Euphemism
Multiple meanings & deceptive
Patriot Act: hid govt surveillance on citizens
Doublespeak
Specialized terms that only certain people understand
Medical terms
Jargon
Evaluative or judgmental as good or bad
(Life or death)
(Persuading people that if something doesn’t happen people will die)
(Palin’s response to health care)
Intensifiers
Descriptive, provokes the senses, and paints pictures
Revolving door referring to politicians and lobbyists
Vivid Language
Values/Principles that audience believes in
Terrorism, freedom, privacy, battles with national security
Ultimate Terms