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Mass Communication > Theories > Flashcards

Theories Flashcards

1
Q

Common ground so easily persuaded by someone more like you

Candidates appeal to middle class & tax cuts

A

Identification

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2
Q

Makes demands

Desegregation

A

Petition

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3
Q

Publicity

NAACP

A

Promulgation

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4
Q

Symbols and slogans

“Black is beautiful”

A

Solidification

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5
Q

Flag issues

Bus boycotts

A

Polarization

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6
Q

Provoke power source

MLK demonstrations &media images of police brutality

A

Non violence resistance

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7
Q 
Increase tension
(1961 freedom rides and ended riots)
A

Escalation

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8
Q

Achieve aims

Voting rights act of 1965

A

Revolution

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9
Q

Removes inconsistent attitudes and trying to resolve a problem
(Romney said he only needed to worry about 47% of country)

A

Cognitive dissonance

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Mass Communication (11 decks)

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