Various factors that affect party success 2.4 Flashcards
what are the three factors which affect a party’s success
-strength of leadership
-how united or divided a party is from the inside
-role of the media
who represents bad leadership
James Callaghan
what did James Callaghan fail to do
unable to control trade unionist demands for a pay rise
who represents good leadership
Margaret Thatcher
what did Thatcher do in order to combat strikers
‘wreckers in our midst’ = strikers
‘Labour isn’t working’
what is a more recent example of how leadership overcomes charisma
-Theresa May = colder, but better than Jeremy Corbyn
who were seen as heavily divided in 1997
-John Major and his government (over EU)
who lost their seats in that election
both anti and pro EU conservatives
what was an example of media helping someone
-Nick Clegg 2010
-TV debates denied Conservatives a overall majority
