case studies for three general elections (1997) 4.1

Question 1

What did New Labour cut

Answer 1

-nationalisation
-Clause 4
-strength of trade unions
-law and order
-(reduced primary school classes and cutting hospital waiting lists)

Question 2

what was the main thing that Blair emphasised

Answer 2

-constitutional reform (same as Lib Dem)
-+30 seats to Labour

Question 3

Election Campaign (New Labour)

Answer 3

-public relations experts would handle media
-targeted marginal seats
- + 12.5% in target seats
- - 13.4% in neglected constituencies

Question 4

voting behaviour and wider political context (1997)

Answer 4

-71.4% = all voters
-31 % votes for labour
-30.7% of conservative votes = lowest ever
-‘Black Wednesday’ Sep 1992
-sleaze scandals