variance analysis I Flashcards
what is sales variances
show the impact on sales revenue or profit of having more or fewer sales that budgeted
two primary reasons our actual sales revenue is different to our budgeted
- selling more or fewer units than budgeted
- selling the units for a higher or lower price than expected
sales volume variance formula
(BQ-AQ) x BP
- BQ = budgeted sales quantity
- AQ = actual sales quantity
- BP = budgeted selling price
sales price variance formula
(BP - AQ) x AQ
when we have more than one product and we want to do analysis to get more detail on the volume variance, it may arise because of two factors:
- selling your products in a different ratio to what was being budgeted
- generally selling less product than expected
what does sales mix variance compare
the actual quantities in their actual mix with the actual total quantity in the budgeted mix
what does sales quantity variance measure
it quantifies the effect of sales revenue of selling more or fewer units but has the mix effect stripped out
when are sales mix and quantity variance useful
- Product line analysis: When a company offers multiple products, sales mix variance helps identify which products are contributing to overall profitability.
Strategic decision-making: It aids in making strategic decisions about product focus, marketing efforts, and resource allocation.
Performance evaluation: Evaluating sales performance based on the contribution of each product to overall sales helps identify strengths and weaknesses in the product portfolio.
Profitability or revenue analysis: Understanding how changes in the sales mix affect profitability helps in setting pricing strategies and promotional activities.
Marketing Campaigns: Assessing the effectiveness of marketing campaigns by analysing shifts in the sales mix helps refine marketing strategies.