Value proposition

Question 1

Customer profile:

Answer 1

• Jobs to be done
• Pains
• Gains

Question 2

Jobs to be done are ex

Answer 2

• Functional jobs
• Social jobs
• Personal /emotional jobs
• Supporting jobs

Question 3

Pains are

Answer 3

• Undesired outcomes, problems or characteristics
• Obstacles
• Risks (undesired potential outcomes)
• Pains can also be functional, social or emotional

Question 4

Gains are

Answer 4

• Required gains
• Expected gains
• Desired gains
• Unexpected gains

Question 5

Value map

Answer 5

• Products & services
• Pain relivers
• gain creators

Question 6

Products & services are:

Answer 6

• All the products and services you offer
• These are the elements of your value proposition
• Can be tangible, intangible, digital, financial, etc.