Anas notes Flashcards

1
Q

Importance of prototype

A
  • Multiple designs
  • User validation
  • Cost and time efficency
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2
Q

Types of prototype:

A

low fidelity- basic function, dont have to work
high fidelity- low cost, has basic working funtions

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3
Q

max financing needed

A

to get them out of the valley of death.

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4
Q

Runway

A

time company has to runn out of cash

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5
Q

Gross margin measures

A

profitability (rev-cogs)

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6
Q

BOTTOM UP
- use when?
- Cost
- revenue

A
  • If data more precise
  • add indivudual cost => operating cost
  • single product revenue=> amount sold=> revenue
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7
Q

TOP DOWN
- use when?
- Cost
- revenue

A
  • In first phase of new businesses
  • Operating cost=> individual expenses
  • market size=> market share
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8
Q

investor types:

A
  • FFF
  • Crowdfunding
  • Business angels
  • Venture capital
  • Private equity
  • Bootstrap
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9
Q

Business angels:

A

Individuals invest their own money in startups
offering funds, mentorship and valuable industry connections.

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10
Q

Venture capital:

A

invest substantial amounts of money in high-growth startups in exchange for equity, aiming for significant returns upon the company’s success or exit.

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11
Q

Private equity:

A

large-scale funding to established companies looking to expand, restructure, or go private, often with a focus on long-term profitability.

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12
Q

Bootstrap:

A

Building a business using personal savings and operating revenue, avoiding external funding to maintain control and minimize debt

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13
Q

Cash Flow statement

A

1.operating
+ sales
- Cogs, marketing, salary, admin
2.Investment -
3.financing +
= how much u need

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14
Q

CAPitalization table is a…

A

spreadsheet or document that outlines the ownership structure of a company, detailing the equity ownership stakes of its shareholders

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15
Q

Cap table

A

Pre-money valuation €
investment need €

Post- money valuation €

Founders ownership %
Investor A %
Investor B %
….
option pool for future employees 10%

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16
Q

Revenue is..

A

the total amount of money generated by a company from its business activities

17
Q

Net income, also known as profit or earnings, is…

A

the amount of money a company has left after deducting all expenses, including taxes, interest, and operating costs, from its total revenue.

18
Q

Burn rate refers to…

A

the rate at which a company is spending its cash reserves or investor funds to cover operating expenses and sustain its business activities.

19
Q

Traditional feature of customer segment:

A
  • Demographics
  • geographic
  • Social/Psychological
20
Q

Futuristic customer segement features

A
  • Dreams
  • Fears
  • Storys they tell themselves
21
Q

Brach head market

A
  1. take one market out of the market segment
  2. choose one cause limited resources, money time and human capital
  3. easiest one to capture
  4. Military: land on beach that big but not too big and then expand from there
22
Q

3 conditions for beachhead market

A
  1. customer buy similar products
  2. customer have cycle and expect same value
  3. word of mouth by customer
23
Q

Ideal beachhead

A
  1. Well founded
  2. ready acess to customers
  3. Compelling value proposition
  4. whole product
  5. competition (non in the way)
  6. Leverage (hebelwirkung) to enter adjacent markets
  7. Personal alignment
24
Q

Customer markets

A
  1. Early Evangelists
  2. Serviceable obtainable market
  3. Serviceable Available market
  4. Total addressable market