UX03 | User goals Flashcards
What is the best tool for analyzing unstructured data?
Affinity Diagram
What is it called when you use multiple research methods to get a better more accurate measurement of data?
Triangulation
What is the idea generating and prioritizing technique called? HINT: This technique is one of the most popular brainstorming variations for design, team, retrospective, and project meetings.
KJ Method also known as Affinity Diagram
Who came up with the KJ method?
Jiro Kawakita
What is a diagram that visualizes what the customer experiences as they go through the service/app/game called?
Customer Journey Map
What is the competitive analysis tool from the customer perspective that shows how we differentiate from the competition called?
Customer Value Curve
What is the collaborative tool teams can use to gain a deeper insight into their customers? HINT: It can represent a group of users, such as a customer segment. It was originally created by Dave Gray and has gained much popularity within the agile community. It can also help make better design decisions.
Empathy Map
What are archetypical users whose goals and characteristics represent the needs of a larger group of users called? HINT: They include behavioral patterns, goals, motivations, skills, attitudes, and background information, as well as the environment in which they operate.
Personas
