UX02/User Research Flashcards
What is the first step in the design process?
Research
Data that is unstructured, unmeasurable, produces deep insight, subjective, interpretive, smaller sample sizes and is a “soft” science is what?
Qualitative
Data that is structured, numerical, measurable, gives broad insight, objective, statistical and considered a “hard” science is what?
Quantitative
What is a software application for accessing information on the world wide web ex: Chrome, Firefox, Safari and Internet Explorer?
Browser
What is a software system that is designed to carry out web searches ex: Google, Yahoo, etc.?
Search Engine
Asking leading questions, knowing the answer, being defensive or precious can lead to what?
Bias
What is an aide memoire w/specific tasks to be completed and specific questions to be asked that helps in keeping the test on track?
Usability Test Script
People who are not your users but are close enough that they would know what your users would want are known as what?
Proxies
User research is understand what people Blank?
Need
Worst type of users for usability testing would be
Colleagues, Friends and Family
Sales team, manager of your users, consultants who work with your users are all examples of what?
Proxies
When should you test your product?
Upfront @ the start of the project, during the research phase and at the prototype phase
Which type of research method is the easiest way to gather requirements, both quantitative and qualitative, powerful, unambiguous and cheap?
Online Surveys
This type of question produces a structured answer thus making it a what?
Quantitative question
This type of question produces an unstructured answer thus making it a what?
Qualitative question
How many questions should you ask in an online survey to ensure your users finish the survey?
Never more than 10
What are the 3 golden questions?
- Why they came (user goals)?
- Were they able to complete their goal?
- What would they change?
Anyone with a stake in the project, feeds requirement and anybody who provides sign off is known as a what?
Stakeholder
What is the method used to help design or evaluate the information architecture of a site?
Card Sorting
Which method gives users the categories and let them add the products where they think they should go?
Closed Card Sorting
What is it called when you do a randomized experiment with 2 variants and it includes a an application of statistical hypothesis testing or two- sample hypothesis testing as used in the field of statistics?
A/B Testing
What’s it called when you review competitors to learn how they solve the problem we are looking to solve?
Competitive Benchmarking
What is the way to assess if software adheres to UX best practice or not called?
Heuristics
Rules of thumb, characteristics of best practice and criteria to measure against are all part of what?
Heuristics
