UX Strategy by Jaime Levy

Question 1

What is UX Strategy?

Answer 1

Business Strategy + UX

UX strategy is synonymous with product strategy. It is strategically executing UX at a particular organization or business unit: how the UX department should be run, how to assess and grow your team’s capabilities, how to broaden your UX team’s reach and influence, and how to prioritize UX projects that can have the most return on investment (ROI). It is more process-focused.

Question 2

What is Experience Strategy?

Answer 2

Business Strategy + UX Strategy

Question 3

How can a mental model support your experience strategy?

Answer 3

A mental model helps you visualize how your business strategy looks compared to existing user experience. Thus, it is a diagram that can support your experience strategy.

Question 4

What is Product Strategy?

Answer 4

Traditional product strategy describes who your customers are, how your product fits into the current market, and how it will achieve business goals.

It starts with the product vision and ends with a roadmap on how to tactically get there.

Led by director of product, a product owner, or product manager.
Process covers bringing a product to market and taking it through growth and maturity and eventually through decline.

Question 5

What is critical thinking?

Answer 5

Disciplined thinking that is clear, rational, open-minded, and informed by evidence.

Question 6

Why is a valid strategy the difference between success and failure?

Answer 6

In the digital product world, chaos - time delays, increased costs, and bad user experiences - gets exacerbated when there is no shared product vision among team members.

Question 7

In which phase does UX strategy begin?

Answer 7

The discovery phase

Question 8

What are the four tenets?

Answer 8

1. Business strategy 2. Value Innovation 3. Validated User Research, and Frictionless UX

Question 9

The output of the discovery phase should be based on what type of evidence?

Answer 9

Empirical evidence, such as getting direct input from target users before going straight from an idea to wireframes and development

Question 10

What is the determining factor for whether or not a product will ultimately deliver real value for the customers and the business?

Answer 10

How a team executes a discovery phase

Question 11

What is Tenet 1?

Answer 11

Business Strategy: The top-line vision of the company. It ensures the long-term growth and sustainability of the organization.

It governs the stakeholders’ decision-making process about which initiatives may lead to greater profitability and success.

The business strategy is the basis for the core competencies and offerings, which are products.

Question 12

The business strategy identifies the company’s guiding principles for how it will position itself and still achieve its objectives while beating the competition. For this to happen, the business must continually identify and utilize a competitive advantage. A competitive advantage is essential to the company’s long-term existence.

Question 13

What is the two most common ways to achieve a competitive advantage?

Answer 13

1. Cost Leadership
2. Differentiation

Question 14

What is Cost Leadership?

Answer 14

The advantage behind cost leadership comes from offering the lowest price for products. in a particular industry.

Whether it is the cheapest car, television, or hamburger, this was the traditional way that companies achieved dominance in the marketplace.

Offering consumers convenient services at low prices.

Question 15

What is differentiation?

Answer 15

The advantage is based on a new or unique product or a unique aspect of the product for which customers will pay a premium because of its perceived value

Question 16

As consumers what helps us choose one product over another?

Answer 16

Based on the things we personally value, ranging from the product’s usefulness to how much pleasure we derive from it.

Question 17

For B2B solutions, users of the products or services are not customers. Who are their customers?

Answer 17

The customer may be the CTO who decides what software products to purchase for the company, while the user is the employee who will be using the products.

Question 18

What is a business model?

Answer 18

It describes the rationale of how an organization creates, delivers, and captures value.

The logic that explains the workings of all of the elements (create, deliver, and capture)

Question 19

What does ‘create’ mean in the context of digital products?

Answer 19

The thing that our entire product team designs and implements. i.e., mobile app production

Question 20

What does ‘deliver’ mean in the context of digital products?

Answer 20

The way that thing is put in front of our customers. i.e., smartphones, the app store, and the internet

Question 21

What does ‘capture’ mean in the context of digital products?

Answer 21

the thing that you create and deliver that ultimately generates something deemed worthy. i.e., tons of users to monetize

Question 22

What are customer segments?

Answer 22

Who are the primary customers? There may be more than one customer segment, each requiring a distinct offering. What is the simplest way to describe each segments?

Question 23

What are value propositions?

Answer 23

What is the core value of the service or product that business promises to deliver to the customer?

Question 24

What are channels?

Answer 24

How will we reach our customer segment? What are all the customer touchpoints when they come into contact with the product?

Question 25

What are customer relationships?

Answer 25

Describes the type of relationship that the company is going to have with the customer.

It can range from a personal concierge service to impersonal self service where the customer never actually comes into contact with a human being

Question 26

What are revenue streams?

Answer 26

A revenue stream is how the company makes money.

There are numerous ways for a company to make revenue, including advertising, subscriptions, direct sales, premium features, and transaction fees.

Question 27

What are Key resources?

Answer 27

What strategic assets must the business have to make the product work?

The assets can be human, financial, intellectual, or physical. It can be something that needs to be developed.

Question 28

What are Key activities?

Answer 28

What are the key activities the business must do in order for its business model to work? This includes activities that enable them to acquire customers and ensure that they experience the value proposition. The behind-the-scenes activities are also identified to ensure that the company functions to deliver those promises.

Question 29

What are Key partners?

Answer 29

What partnerships and suppliers does the business need in order to deliver the value proposition?

Question 30

What are cost structure?

Answer 30

What are the major costs that will be incurred to make the business model work? Are there fixed costs that won’t go away? Are we trying to cut costs by throwing out the frills?

Question 31

How is making a business model canvas helpful to the product makers?

Answer 31

By using the canvas, product makers can systematically collect all their hypotheses about their product in one place. They then revise it as they move through the discovery phase.

It is essential to creating a product’s online and offline experience which is key to your competitive advantage.

Question 32

What is the Lean Canvas?

Answer 32

The main objective of the lean canvas is making it as actionable as possible while staying entrepreneur-focused. It replaces the four components (key activities, key resources, key partners, and customer relationships) from the business model canvas with the following:

Problem, Solution, Key Metrics, unfair advantage

Question 33

The Lean Canvas - Problem

Answer 33

Top three problems that the customer segment faces

Question 34

The Lean Canvas - Solution

Answer 34

Top three potential solutions to the problems

Question 35

The Lean Canvas - Key Metrics

Answer 35

Key metrics are the activities that drive retention and revenue

Question 36

The Lean Canvas - Unfair Advantage

Answer 36

something that can’t be easily copied or bought

Question 37

What does the strategy revolve around for a new product?

Answer 37

It revolves around just getting enough product/market fit to raise financing or grabbing enough market share so that they can leverage their user base into a competitive advantage.

Question 38

What does the strategy revolve around for a mature company?

Answer 38

The strategy is about building on the company’s core value proposition while trying to evolve the company’s infrastructure and internal processes to support that growth, often called the digital transformation.

Question 39

What is Value Chain?

Answer 39

The chain of activities that a girl operating in a specific industry performs in order to deliver a valuable product that serves the business model and its customers.

During each of the activities in this value chain, opportunities exist for companies to identify and outperform their competitors.

Question 40

What should product inventors be hyperaware of?

Answer 40

the changing market dynamics

Question 41

Why should we understand how and why people use their devices and what defines a successful and a failed ux?

Answer 41

User’s first contact with the interface generally determines success or failure. It provides the user with their first impression of your value innovation, and it is value innovation that creates a new mental models for people.