UX Strategy by Jaime Levy Flashcards
What is UX Strategy?
Business Strategy + Value Innovation + Validated User Research + Frictionless UX
UX strategy is synonymous with product strategy. It is strategically executing UX at a particular organization or business unit: how the UX department should be run, how to assess and grow your team’s capabilities, how to broaden your UX team’s reach and influence, and how to prioritize UX projects that can have the most return on investment (ROI). It is more process-focused.
What is Experience Strategy?
Business Strategy + UX Strategy
How can a mental model support your experience strategy?
A mental model helps you visualize how your business strategy looks compared to existing user experience. Thus, it is a diagram that can support your experience strategy.
What is Product Strategy?
Traditional product strategy describes who your customers are, how your product fits into the current market, and how it will achieve business goals.
It starts with the product vision and ends with a roadmap on how to tactically get there.
Led by director of product, a product owner, or product manager.
Process covers bringing a product to market and taking it through growth and maturity and eventually through decline.
What is critical thinking?
Disciplined thinking that is clear, rational, open-minded, and informed by evidence.
Why is a valid strategy the difference between success and failure?
In the digital product world, chaos - time delays, increased costs, and bad user experiences - gets exacerbated when there is no shared product vision among team members.
In which phase does UX strategy begin?
The discovery phase
What are the four tenets?
- Business strategy 2. Value Innovation 3. Validated User Research, and Frictionless UX
The output of the discovery phase should be based on what type of evidence?
Empirical evidence, such as getting direct input from target users before going straight from an idea to wireframes and development
What is the determining factor for whether or not a product will ultimately deliver real value for the customers and the business?
How a team executes a discovery phase
What is Tenet 1?
Business Strategy: The top-line vision of the company. It ensures the long-term growth and sustainability of the organization.
It governs the stakeholders’ decision-making process about which initiatives may lead to greater profitability and success.
The business strategy is the basis for the core competencies and offerings, which are products.
The business strategy identifies the company’s guiding principles for how it will position itself and still achieve its objectives while beating the competition. For this to happen, the business must continually identify and utilize a competitive advantage. A competitive advantage is essential to the company’s long-term existence.
What is the two most common ways to achieve a competitive advantage?
- Cost Leadership
- Differentiation
What is Cost Leadership?
The advantage behind cost leadership comes from offering the lowest price for products. in a particular industry.
Whether it is the cheapest car, television, or hamburger, this was the traditional way that companies achieved dominance in the marketplace.
Offering consumers convenient services at low prices.
What is differentiation?
The advantage is based on a new or unique product or a unique aspect of the product for which customers will pay a premium because of its perceived value
