Google Glossary Flashcards
Advertising agencies
Teams of creatives hired by clients to build marketing campaigns
Apprenticeships
Provides on-the-job training to help people develop real skills
Assets
Everything from the test and images to the design specifications, like font style, color, size, and spacing
Design Agency
A one-step shop for the look of brands, products, and services
Freelancers
Designers who work for themselves and market their services to businesses to find customers
Generalist
A UX designer with a broad number of responsilibilies
Graphic Designers
Create visuals that tell a story or message
Information Architecture
The framework of a website or how it’s organized, categorized, and structured
Interaction designers
Focus on designing the experience of a product and how it funtions
Motion Designers
Think about what it feels like for a user to move through a product.
Product
A good, service, or feature
Production designers
Make sure first and final designs match in the finished project materials and that the assets are ready to be handed off to engineering team
Prototype
An early model of a product that demonstrates functionality
Specialist
A designer who dives deep into one particular type of user experience, like interaction design, visual design, or motion design.
Startup
A new business that wants to develop a unique product or service and bring it to market.
T-shaped designer
A designer who specializes in one kind of user experience (e.g., interaction, visual, motion) and has a breadth of knowledge in other areas.
User experience
How a person, the user, feels about interaction with, or experiencing a product
UX Engineers
Translate the design’s intent into a functioning experience
UX Program managers
Ensure clear and timely communication so that the process of building a useful product moves smoothly from start to finish.
UX Research
Understand users and learn about their backgrounds, demographics, motivations, pain points, emotions, and life goals
UX Researchers
A type of researcher that conducts studies or interviews to learn about the users of a product and how people use a product.
UX Writers
Create the language that appears through a digital product, like websites or mobile apps
Visual Designers
Focus on how the product or technology looks
Wireframe
An outline or a sketch of a product or a screen
Accessibility
The design of products, devices, services, or environments for people with
disabilities
Alternative text (alt text)
Text that helps translate something visual, such as an image or
graph, into a description that can be read by screen readers
Assets
Everything from the text and images to the design specifications, like font style, color,
size, and spacing
Assistive technology
Any products, equipment, or systems that enhance learning, working, and daily living for people with disabilities.
Bias
Favoring or having prejudice against something based on limited information
Brand Identity
The visual appearance and voice of a company
Call-to-action (CTA)
A visual prompt that tells the user to take action, like to click a button
Color modification
Features that increase the contrast of colors on a screen, like high-contrast mode or dark mode
Define
The phase of Design Thinking that involves leveraging the insights gained during the
empathize phase to identify the problem you’ll solve with your design
Design Agency
A one-stop shop for the look of brands, products, and services
Design Thinking
A UX design framework that focuses on the user throughout all five phases:
empathize, define, ideate, prototype, and test.
Digital Literacy
A user’s level of ability related to using digital information and technologies
Empathize
The phase of Design Thinking that involves getting to know your user through
research
Equality
Providing the same amount of opportunity and support
Equity-focused design
Designing for groups that have been historically underrepresented or ignored when building products
Framework
Framework: Creates
Freelancers
Designers who work for themselves and market their services to businesses to
find customers
Ideate
The phase of Design Thinking that involves brainstorming all potential solutions to the
user’s problem
Ideation
The process of generating a broad set of ideas on a given topic, with no attempt to
judge or evaluate them
Inclusive design
Making design choices that take into account personal identifiers like ability,
race, economic status, language, age, and gender
Information Architecture
The framework of a website or how it’s organized, categorized, and structured
Insight
An observation that helps you understand the user or their needs from a new
perspective
Iterate
Revise the original design to create a new and improved version
Iterate
The medium that users experience your product on
Product
A good, service, or feature
Production designers
Make sure the first and final designs match the finished project materials and that the assets are ready to be handed off to the engineering team
Responsive web design
A design approach that allows a website to change automatically depending on the size of the device
Screen reader
Software that reads aloud any on-screen text, interactive elements, or alternative text
Speech to text
Software that allows users to compose text by speaking into their device
Switch device
An assistive technology device that replaces the need to use a computer keyboard or a mouse
Test
The phase of Design Thinking that involves facilitating and observing user tests with your
design prototypes
Universal design:
The process of creating one product for users with the widest range of
abilities and in the widest range of situations
User-centered design
Puts the user front-and-center
Voice control
Allows users to navigate and interact with the buttons and screens on their devices using only their voice
Bias
Favoring or having prejudice against something based on limited information
Brand Identity
The visual appearance and voice of a company
Design Agency
A one-stop shop for the look of brands, products, and services
Design Sprint
A time-bound process, with five phases typically spread over five full 8-hour
days. The goal of design sprints is to answer critical business questions through designing,
prototyping, and testing ideas with users
Digital Literacy
A user’s level of ability related to using digital information and technologies
Equity-focused design
Designing for groups that have been historically underrepresented or ignored when building products
Retrospective
A collaborative critique of the team’s design sprint
Sprint Brief
A document that you share with all your attendees to help them prepare for the sprint
Confirmation Bias
Occurs when you start looking for evidence to prove a hypothesis you
have
Digital Literacy
A user’s level of ability related to using digital information and technologies
False consensus bias
The assumption that others will think the same way as you do
Foundational research
Answers the questions: What should we build? What are the user problems? How can we solve them?
Implicit bias
The collection of attitudes and stereotypes you associate with people without your conscious knowledge
Inclusive design
Making design choices that take into account personal identifiers like ability, race, economic status, language, age, and gender
Insight
An observation that helps you understand the user or their needs from a new perspective
Key Performance Indicators (KPIs)
Critical measures of progress toward an end goal
Primacy bias
Remembering the first user more than others
Post-launch research
Answers the question: Did we succeed?
Qualitative research
Focuses observations on why and how things happen
Quantitative research
Focuses on data that can be gathered by counting or measuring
Recency bias
Most easily remembering the last thing you heard
Sunk cost fallacy
The idea that the deeper we get into a project we’ve invested in, the harder
it is to change course
