Listing pages: The anatomy of a list entry

Question 1

Category pages

Answer 1

When they contain items belonging to a specific product category

Question 2

Directory pages

Answer 2

When they list locations or people

Question 3

Gallery pages

Answer 3

When they contain graphics or images

Question 4

SERP

Answer 4

Search-engine results pages.

Question 5

The listing page is ground zero for analyzing the many available options and it needs to support efficient scanning and decision making.

Question 6

The listing page acts as a hub displaying a list of candidate items (list entries) that potentially match the users’ needs. Each list entry commonly contains a high-level description of the item and a link to the item’s page (detail page). Note that sites with a deep navigation hierarchy would have additional levels between the homepage and the listing pages.

Question 7

Pogo stick

Answer 7

To navigate to each detail page to get the information they need. Pogo sticking often signals insufficient helpful details on the listing page.

Question 8

When users browse a list of options, they want to determine quickly which items are of interest and which they can disregard. Too much information can overwhelm users and create a cluttered appearance. On the other hand, a list entry without enough detail leaves too many questions unanswered, forcing users to pogo stick