USES OF PED Flashcards
Use formulating price strategies- If PED is calculated and demand is found to be elastic what is a viable option?
A viable option that can be undertaken is to lower prices as this would increase consumer expenditure on the product and thus increase the firm’s revenue
If the demand is found to be priced inelastic….
Then the business should increase the price of a product in order to increase sales revenue
If demand is found to be unitary…
It would be obvious to the business manager that price changes would not affect consumer’s expenditure, and thus a firm’s total revenue
What are the two uses of PED
Useful to government taxation authorities in setting taxes on goods and services
Use formulating price strategies
What should be done to increase taxation revenue
Taxes on good that have an elastic demand should be reduced while those goods which have an inelastic demand should be subjected to higher taxes