Monopolistic comp Flashcards
When does monopolistic comp. exist
Where there are many competing producers and they are selling products that are differentiated from each other. products are substitutes for eachother but have different brands etc. eg. nike and adidas
In the short run
A firm can make abnormal profits because of the differentiation between the products, however in the longer term, new firms can enter the industry attracted by these profits, so abnormal profits will ne competed away
Features of monopolistic comp.
-many producers/ consumers and no individual firm can control the market price (price makers)
- consumers believe that there are differences in the products being offered
- few barriers to entry/exit
- producers have some control over the prices they charge in the short run
The market structure is a form of
imperfect competition.
producers gain more market control by
Applying for patents or trademarks