Obj 3.3 Flashcards
What is demand?
Demand is the quantity of g/s that consumers will be prepared to buy at a particular price. It is the willingness and desire to buy a product backed by the ability to pay for the g/s
What is demand derived from?
Demand is derived from the law of diminishing marginal utility
What is the law of diminishing marginal utility?
Consumers use the first units of an economic good they purchase to serve their most urgent needs first and use each additional unit of the good to serve successively lower valued ends
What does the law of demand help us understand?
why things are priced at the level that they are and to identify opportunities to buy what are perceived to be underpriced (or sell overpriced)
What does the first law of demand state?
That as price of a g/s is lowered, consumer demand increases
In the first law of demand what is the relationship between the price of a good and the quantity demanded
There is an inverse/negative relationship between the price of a good and the quantity demanded
As price increases…
less of a good is demanded
As price falls…
more of the good is bought
What shape is the demand curve and why?
The demand curve is always downward sloping due to the law of diminishing marginal utility
What does the law of diminishing marginal utility state (2)
It states that, ceteris paribus as consumption increases, the marginal utility (satisfaction/happiness) derived from each additional unit declines
What does the law of diminishing marginal utility state (2)
It states that, ceteris paribus as consumption increases, the marginal utility (satisfaction/happiness) derived from each additional unit declines
Review the diagram showing the demand curve
Fig. 1.1
What is ceteris paribus used to analyze?
Other things remaining constant (ceteris paribus) is used to analyze the impact of one factor at a time
What is effective demand?
Can be defined as the desire/willingness of a consumer to purchase a g/s backed by the ability to purchase it
What is individual demand?
Individual demand is the demand by one consumer for a g/s