USA Topic Four - The Transformation of the USA 1945-1955 Flashcards
What was the USA like economically during WW2?
the USA dominated the economy during WW2
How many people did the USSR lose in WW2?
over 20 million
Why did technological advances continue to grow after WW2?
- the US economy continued to grow after 1945
- technological advances continued due to the Cold War
Why did the US remain in a state of military preparedness post-WW2?
- investment into defence industries continued
- events such as the Berlin Airlift Crisis and the Korean War kept demand high
- people feared the war heating up (Cold War 1947-1991)
- the economy was boosted
Which industry began to boom because of the growth of disposable income?
- disposable income created sustained demand
- the automobile industry began to boom
How did the Cycle of Prosperity begin to take ahold oh America post WW2?
- new job opportunities were created with the growth of new industries
- skilled workers would receive a higher wage
- more disposable income led to greater demand
- new technological advancements and jobs created to match demand
Why were more more women able to enter into employment?
- the growth of the clerical sector allowed for more women to get into employment
- the US retail sector expanded creating new jobs and further employment
What is the evidence that the US retail sector had grown?
1945: 8 shopping centres
1960: 4,000 shopping centres
What was the expansion of various industries fuelled by?
advertising
How did US advertising grow during the 1950s?
- advertising expenditure increased 1000%
What other two factors ensured the growth of advertising?
- the growth of TV allowed advertising to have a greater impact
- increased investment into advertising created new job opportunities allowing it to expand further
How did the aircraft industry develop in the 1950s?
- advancement in both military and passenger aircraft
- 1958: Boeing produced the 707
What impact did the growth of the aircraft industry have?
- lead to a decline in railways
- offered new jobs in the aircraft industry
When was the first general use computer developed?
1944
When did computers become a part of US business?
by the 1950s
How did white and blue collar work change throughout the 1950s?
- there was a major increase in white collar work
- white-collar workers outnumbered blue collar workers for the first time
- all of these new jobs favoured white men
How did the Federal Government aim to actively stimulate economic growth?
through spending on defence
What impact did the Cold War have on government spending?
it increased it
What led to the ‘Knowledge Revolution’ in the USA?
- government spending on research grew by 600%
- jobs in professional and technological work grew
What did the number of salaried middle class workers rise by between 1947-1957?
61%
How did the power in industry change in the 50s?
- the power was concentrated in the hands of a few giant corporations such as General Motors
- this limited the power of the trade unions
What % of the workforce were in trade unions in 1945?
35.5%
What act was passed to limit trade union rights?
- Taft Hartley Act
- The Republican controlled Congress passed the act after a number of strikes due to inflation
When was the GI Bill introduced, what did it do?
- 1944
- also called the Serviceman’s Readjustment Act
- it introduced a range of benefits for veterans
How did the GI Bill (Serviceman’s Readjustment Act) 1944 give veterans educational opportunities?
- just over 1/2 of the 7.8 million returning servicemen attended colleges through grants
How much did the GI Bill (Serviceman’s Readjustment Act) 1944 cost the government?
$14.5 billion
Between 1946 and 1954 how much did car production grow by?
car production quadrupled
in 1950, how many of the worlds’ cars and trucks did the USA produce?
2/3
How did short-term credit increase in the 1950s?
it grew to $45.6 billion in 1958
How did the motor industry promote credit and the suburban life?
- the boom in car ownership was fuelled by an increase in credit purchasing
- the growth in car ownership allowed for people to move to the suburbs
- a new system of inter-state highways were built due to a fear of the need for mass evacuation in the case of a nuclear attack
How many babies were born in 1946? What generation is this known as?
- 1946: 3.4 million babies
- the Baby Boom generation
Between 1946-1964 how many babies were born?
- 76.4 million born
- this formed 40% of the population
What did the number of people living in suburbs increase by due to growth in car ownership?
10%
What were Levittowns?
- areas of housing which was categorised by a white picket fence, fully equipped kitchens and green lawns
How much did houses in Levittowns in Pennsylvania originally sell for?
$6,990
How were Levittowns racially segregated, and up until when?
- William Levitt ensured his homes were only sold to white people
- this policy of racial segregation was declared illegal in the 1960s
When was the USA seen as the world’s first consumer society?
by 1955
Why was the USA seen as a consumer society?
- good housing
- TVs
- Cars
- easy credit
- America seen as an affluent society
How did Suburban dwellers benefit from the consumer society?
- they earned more than anyone else
- able to afford luxury items and pursuits such as boats, swimming pools and foreign holidays
How did cars increase the growth of the consumer society?
- they led to greater mobility
- this encouraged the development of drive in restaurants, drive in movie theatres and out of town shopping centres
When was the first McDonald’s opened?
1945
How did the focus of the consumer society change?
the USA became a society which had a great focus on recreation
What were the limitations to the Consumer Society?
- in 1960: nearly 40 million Americans (22%) lived below the poverty line
- the inner cities, which the middle class had left, fell into economic decline and became associated with crime and poverty