Universal Design

Question 1

Universal Design

Answer 1

• Ron Mace, 1985
• “to design that incorporates products as well as building features
  which, to the greatest extent feasible, can be used by everyone.”

Question 2

New Freedom Initiative (2001)

Answer 2

• research and development programs that are
  aimed towards making assistive technology
  available
• increase the availability of universally
  designed technology.
• Expand educational and employment
  opportunities
• Increase, “accessibility to and mobility within
  the physical environment.”

Question 3

Universal Design & Visability

Answer 3

Universal design implies a process that goes beyond
minimum access codes and standards, to design environments that are comfortably
usable by people from childhood into their oldest years.”

Question 4

U.S. Access Board

Answer 4

Independent federally agency that promotes equality for people
with disabilities

Question 5

Orphan Technology

Answer 5

• Specific application design
• Technology or product design especially for a population with a
  specific application
• Stays in the “disability” market
• Examples: hearing aid, wheelchair seat cushion

Question 6

Seven Universal Design Principles

Answer 6

• Equitable Use
• Flexibility in Use
• Simple and Intuitive Use
• Perceptible Information
• Tolerance for Error
• Low Physical Effort
• Size and Shape for Approach and Use

Question 7

Benefits of Universal Design

Answer 7

• Societal Benefits
• Personal Benefits
• Benefits to Industry

Question 8

Barriers to Implementation of Universal
Design

Answer 8

• Additional production costs
• Retooling machines/manufacturing
• More training of personnel
• Slow down time to market
• Lack of information regarding potential
  user groups

Question 9

Technology Transfer Framework

Answer 9

• Input: The financial and/or technical requirements necessary to perform the
  project
• Sustainability: The ability of the business, after initial funding, to have
  established production that does not require persistent external input
• Appropriateness: A metric describing how well the technology fits the need
  of the consumer. This could be measured by the average number of years
  device functions, abandonment rates, changes to community participation,
  maintenance rates
• Impact: The number of devices produced and or delivered in a given period
  of time and the changes that make to the user’s lives

Question 10

Market Analysis

Answer 10

• Quantifies the business opportunity in $$.
  How big can this market be? How much of it can we get?
• Helps refine your BMC - What are you really going after? Best
  Product-to-Market fit?
• Helps identify your beachhead market, early customers (low-
  hanging fruit).
• Is the opportunity attractive to investors?
  How much is it worth?
• Demonstrates you have a realistic plan!
  Document your assumptions

Question 11

TAM

Answer 11

Total Available Market

Focus on: Total Market/Size

Question 12

SAM

Answer 12

Servicable Available Market

Focus on: Your own technology/services

Question 13

SOM

Answer 13

Servicable Obtainable Market

Focus on: Which realistic market share can be obtained by myself, considering competition, countries, trends, expected demand/forecast, my sales/distribution channels and other market influences?

Question 14

Competitive Analysis

Answer 14

• Allows you to assess your competitors strengths and weaknesses
  vs. your capabilities
• Helps you to identify differentiating points and position yourself in
  the marketplace
• Helps you implement effective strategies to improve your
  competitive advantage