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changing places geography > unit six > Flashcards

unit six Flashcards

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1
Q

why is rural rebranding needed?

A

A report revealed that between 1995 and 2000, rural settlements lost over 20% of its most vital institutions such as grocery shops, banks etc and this has caused a spiral of decline

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2
Q

describe the spiral of decline in rural areas

A

fewer jobs due to primary industry employment decline leading to low wages in remaining employment, this causes a lack of skilled employment as those with the skills migrate to urban areas and this results in fewer services. then due to this the young population migrate causing an ageing population

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3
Q

what is the case study for rural rebranding in the uk?

A

Ludlow, Shropshire

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4
Q

What was Ludlow’s rebranding focus?

A

gastronomy (food)

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5
Q

when did ludlow food festival first run?

A

1999

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6
Q

how many people visited ludlow food festival when it first opened in 1999?

A

6,000

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7
Q

how many people visited ludlow food festival in 2007?

A

20,000

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8
Q

how many producers display food at ludlow food festival?

A

150 producers

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9
Q

describe the cittaslow food movement

A

a movement founded in italy which encourages healthy, clean and fair food trading for populations below 50,000. there are currently 10,000 members

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10
Q

what have the daily telegraph done for ludlows rebranding?

A

referred to ludlow as a “soufflé for success” playing on words as ludlow is renowned for its food

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11
Q

what is the cheese resturaunt called in ludlow?

A

the mouse trap, it sells cheese and dairy produce. it sold cheese advent calendars for £60.00

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12
Q

what is the deli shop called in ludlow and when was it established?

A

harp lane deli, and it was established in 2014

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13
Q

what is the michelin star resturant called in ludlow?

A

mr underhills

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14
Q

describe local to ludlow

A

promotes food within 30 miles of the town which supports the local economy, alongside this it organised ludlow food festival. 80% of the produce is made in ludlow and surrounding areas such as hertfordshire and worcestershire.

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15
Q

describe the sandpits estate

A
  • an area of social housing that falls into the bottom 40% of deprived areas in the country
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16
Q

what percent of unemployment in the sandpits estate compared to the national average?

A

sandpits estate: 8.7
national average: 4.6%

17
Q

what does the census data tell us about ludlows rebranding?

A
  • shows it has been successful as professional occupations have increased from 42% in 2001 to 67% in 2011
18
Q

what census data suggests ludlows rebranding has not been particularly successful?

A

the number of people aged over 60 has increased from 29% in 2001 to 33% in 2011

19
Q

what are some examples of local groups who have helped rebrand ludlow?

A
  • local to ludlow
  • ludlow farm shop
  • ludlow food festival
20
Q

what are some examples of external agencies who have helped to rebrand ludlow?

A
  • the telegraph/ national newspapers
  • cittaslow food movement
21
Q

what caused 800 people to loose their jobs in cornwall?

A

the china clay industry collapsed as energy costs were too expensive

22
Q

how did the government rebrand cornwall?

A

the eden project

23
Q

where is the eden project located?

A

on the remains of the derelict china clay mines in cornwall

24
Q

describe the eden project

A
  • its the most visited tourist attraction in cornwall which houses a collection of diverse plant and flower species in two bio-domes
25
Q

how much did the eden project cost to build, and who funded it?

A

it cost over £100 million to build. the national lottery funded over half and the government funded the remainder.

26
Q

how much did the eden project generate for the UK’s economy?

A

£2 billion

27
Q

how many people visited the eden project when it first opened?

A

1.2 million

28
Q

how much money does the average visitor of the eden project spend in cornwall?

A

£150

29
Q

what are the eden project now looking to do after its success in cornwall?

A

build similar projects in other locations such as china and india

30
Q

what is a negative impact of the eden project?

A

it has a large carbon footprint due to specialist equipment

31
Q

describe the big lunch

A

a scheme ran by the eden project which generated one million pounds for the local economy.

32
Q

when did the big lunch launch?

A

2009

33
Q

how many countries participate in the big lunch annually?

A

70

34
Q

how many full time staff are employed in the eden project?

A

400

35
Q
A

changing places geography (7 decks)

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